Neil Farquharson


Neil Farquharson
Lecturer I, Marketing
(214) 675-0660
Education
  • B.Eng Electronics and Electrical Engineering, The University of Glasgow, 1991
  • MBA, The University of Texas at Dallas, 2005
Courses
  • MKT 4337 Marketing Analytics
  • MKT 4339 Marketing Creative Skills and Testing
  • MKT 3300 Principles of Marketing
Current / Recent Research
  • Digital marketing
  • Marketing analytics and optimization
  • Marketing automation
  • Influencing via content and advertisement creatives
  • Project management of marketing campaigns
Professional Organizations
  • Project Management Institute: PMP and regular speaker
List of Published Works