Jerome Gafford, PhD


Jerome Gafford
Clinical Assistant Professor, Marketing
(972) 883-6112
Education
PhD, Northcentral University
MBA, University of North Alabama
BBA, University of North Alabama
Courses
MKT 3300 Principles of Marketing
MKT 3330 Intro to Professional Sales
Current / Recent Research
Salesforce efficacy
Millennial's propensity for compensation models
Will versus Skill in selling productivity
Awards and Recognition
COB Faculty Advisor Award 2014
Professional Organizations
American Marketing Association
Pi Sigma Epsilon
University Sales Center Alliance
Category Management Association
Integrity Solutions – Certified Training Program Facilitator
Sales Enablement Society – Professional Member
The Sales Management Association – Professional Member
American Association of Inside Sales Professionals (AA-ISP) – Professional Member
National Association of Sales Professionals – Professional Member
National Speakers Association – Professional Speaker
List of Published Works