Ashutosh Prasad, PhD


Full Professor
Marketing
Email
(972) 883-2027
Education
PhD, The University of Texas at Austin, 1999
MS, The University of Texas at Austin, 1998
MBA, Indian Institute of Management Calcutta, India, 1994
Courses
MKT 6301 Marketing Management
MKT 6336 Pricing
MAS 6V05 Marketing Management, doctoral seminar
Current / Recent Research
Pricing and Advertising
Marketing Dynamics
Sales Force Management
Software Marketing
Professional Organizations
American Marketing Association
The Institute For Operations Research and The Management Sciences (INFORMS)
List of Published Works