Sales Leadership Summit
Registration for the event is now closed. Please stay tuned for information regarding our Spring 2021 event!

Date, Time and Location
November 6, 2020
8:00 a.m. – 3:55 p.m.
For the
location, please note that it is now virtual.
Conference Subject Matter
Conference subject matter and participation is primarily for the following audience:
- Sales Directors
- Sales Managers
- Salespeople looking to move into sales leadership
Sponsored By



8:00 a.m. – 9:00 a.m.
Dr. Leff Bonney | Sales Lessons from Sullivan,
McGuffey and Escalante;
Enabling Great Teaching as a
Form of Great Selling
9:00 a.m. – 10:15 a.m.
Keynote Block I – Virtual Onboarding & Client
Engagement
Dr. Howard Dover | Welcome
Derek Pando | The Zoom Boom: How to Take Virtual
Engagement to the Next Level
Thiago Sa’
Freire | Rising to the C-Suite Challenge: Equip Your Team to Win
High Stakes Deals
10:15 a.m. – 10:35 a.m.
Break
10:35 a.m. – 11:25 a.m.
Keynote Block II – Business Continuity Planning
Paige Farragut | Fireside Chat with Dr. Dover
Lanessa Bannister | Sales Focused Continuity
Planning in the Face of 3 100 year events
11:25 a.m. – 12:00 p.m.
Collaborative Breakout Sessions/Break
Business
Continuity Plans
Chorus Executive
Briefing: Turning C-Suite Scrutiny to Your Advantage (invitation
only) hosted by Jim Benton, CEO & Thiago Sa Freire, CRO
12:00 p.m. – 1:00 p.m.
Keynote Block III
Hank
Barnes | B2B Buying Myths That Demand
Changes
in Sales Enablement Approaches
Alumni
Panel | TBD
1:00 p.m. – 1:20 p.m.
Break
1:20 p.m. – 2:20 p.m.
Keynote Block IV – Buyer Changes During COVID
Alex Jones | AT&T’s Distribution Strategy with
the Advent of Omni-Channel
Dr. Diane
Hamilton | Unleash Human Performance by Uncovering Factors that
Inhibit Curiosity
2:20 p.m. – 2:40 p.m.
Break
2:40 p.m. – 3:55 p.m.
Keynote Block V – Mental-Well Being of Your Team
Tiffani Bova & David Chatterton |
State of Sales
Karolyn Hart | Creating
a Healthy Company Culture in a 24/7 Work From Home World
3:40 p.m. – 3:45 p.m.
Wrap Up

Paige Farragut
Senior Vice President, Ticket Sales And
Services
Read Bio
Biography
Paige Farragut was promoted to Senior Vice President, Ticket Sales and Service in November 2013. She is responsible for revenue generation through the sale of season, group, and individual tickets as well as long-term and nightly suite leases at Globe Life Field. The Rangers have established franchise records for season attendance and ticket revenue under her leadership, which includes the management of 35 sales professionals.
Paige was appointed as Vice President, Ticket Sales and Services in 2011 after previously overseeing Suite Sales and Group Sales for the club. She began her career as an Account Executive for the Dallas Stars in 1996 and joined the Rangers’ ticket and suite sales operation in 1999.
Paige is active in a number of industry and community organizations. She currently serves on the National Sports Forum board. Paige also serves on the Operations Committee of the Texas Rangers Season Ticket Member Advisory Board, and the Board of Directors for Incarnation House. Paige is a member of the Executive Women’s Roundtable and an alumna of Leadership Dallas. She has also served as the President of the Parent Teacher Fellowship/ TAC Committee and on the Board of Directors for Wesley Prep where her children have attended school in the past.
Paige is a graduate of Texas State University where she earned a Bachelor of Fine Arts in Communication.

Karolyn Hart
Founder & President, InspireHUB Inc.
Read Bio
Biography
Karolyn Hart is an award-winning Canadian entrepreneur, technology executive, activist, speaker, author and Founder of InspireHUB.
She’s also co-host of “Big on Small”, the official small business podcast.
Karolyn has spent two decades building a unique skill set around engagement including as a technologist with experience implementing large scale projects in financial services, automotive and healthcare; an entrepreneur launching a national television show; an award-winning economic developer working in community engagement; and a startup founder designing and working with the latest in Progressive Web App technology. Karolyn knows what it takes to keep a team engaged against all odds.
Karolyn has been covered in the Wall Street Journal, Reader’s Digest, The Globe and Mail, CBC, The Chicago Tribune, GCN and SD Times. She was recognized as one of 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and was featured as a Top Female Disruptor in Authority Magazine. Her technical white papers have been published by various industry magazines, and her 2017 white paper garnered the support and participation from leading engineers in Google Chrome and Samsung Internet.

Lanessa Bannister
Vice President Lennox Stores, Lennox
International
Read Bio
Biography
Lanessa leads the company’s 220+ wholesale stores across North America, with priorities focused on sales, operational excellence and safety. The Lennox Stores service heating and air conditioning dealers and contractors across the nation by providing industry leading product, product knowledge and customer service. Prior to leading the stores organization, Lanessa held roles of varying responsibility leading both commercial, residential, and national account sales teams consisting delivering solid results. Before joining Lennox, she spent 16 years with a competitive brand.
Lanessa holds a Bachelors degree in Mechanical Engineering from Mississippi State University and a Masters degree in Management from Rensselear Polytechnic Institute. She is currently completing course work, studying Women in Executive Leadership through Cornell University’s e-learning program.

David Chatterton
Vice President Enterprise Sales, Salesforce

Tiffani Bova
Global Growth Evangelist, Salesforce

Elay Cohen
CEO & Co-Founder, SalesHood

Thiago Sa’ Freire
Chief Revenue Officer, Chorus.ai
Read Bio
Biography
Thiago, a native from Brazil, is the current CRO at Chorus, the leading Conversation Intelligence platform, where he oversees the global customers success, implementation, rev ops, sales, solutions engineering and technical support team.
Prior to Chorus, Thiago led all global customer facing teams at Hudl where he guided their global growth across 20+ countries and 5X revenue. He also had a stint at Responsys and was a part of its journey through an IPO and eventual acquisition by Oracle.
Thiago’s philosophy focuses on a team adopted growth mindset and an obsession with customer outcomes to deliver growth. In his free time you can find him spending time with his wife Francesca and daughter Alessandra. You may also find him at a soccer pitch where he attempts to relive his glory days playing collegiate soccer!

Hank Barnes
Distinguished VP Analyst, Gartner Sales
Training
Read Bio
Biography
Hank Barnes is a Distinguished Vice President Analyst. He explores the dynamics, challenges, and frustrations enterprises face when buying technology products and services. Using that customer-centric lens, Mr. Barnes advises those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs on next practices to drive success for their customers and their business.
Mr. Barnes has more than 30 years of high-technology sales and marketing experience in both field and corporate roles. He led the marketing function for a number of technology startups, including Eprise and Ultimus. He also held product marketing and management leadership positions at SAP, IBM and Adobe; driving thought leadership, analyst strategy and positioning activities.

Derek Pando
International & Partner Marketing, Zoom Video
Communications
Read Bio
Biography
Derek Pando is the Head of International and Partner Marketing at Zoom Video Communications. He joined Zoom in 2017. He has spent his career at high growth enterprise software companies including Salesforce and LinkedIn. He has held a variety of different marketing roles in his career. His expertise is in international marketing, product marketing and marketing strategy. He also writes and speaks on collaboration, technology, marketing, and professional relationships. He is the author of the LinkedIn Learning Course “Social Selling Foundations”. Derek has an undergraduate degree in Political Science and a MBA from Brigham Young University. He speaks Spanish fluently and can get by in Portuguese.

Paige Farragut
Senior Vice President Ticket Sales & Service, Texas
Rangers Baseball Club

Dr. Diane Hamilton
Business Behavioral Expert, Keynote Speaker, Creator
of the Curiosity Code Index
Read Bio
Biography
Dr. Diane Hamilton is the Founder and CEO of Tonerra, and Co-Founder of DIMA Innovations, which are consulting and media-based businesses. She is a nationally syndicated radio host, keynote speaker, and the former MBA Program Chair at the Forbes School of Business. She has authored multiple books which are required in universities around the world, including Cracking the Curiosity Code: The Key to Unlocking Human Potential. She is the creator of the Curiosity Code Index® assessment, which is the first and only assessment that determines the factors that inhibit curiosity. Her groundbreaking work in the area of curiosity helps organizations improve innovation, engagement, and productivity. Thinkers50 Radar chose her as one of the top minds in management and leadership. Her work has been endorsed by some of the most respected names in leadership.

Alex Jones
Assistant Vice President, Omni Channel, AT&T
Agenda and Speakers – Fall 2020 Summit
Sponsored by



Speakers

Leff Bonney
Associate Professor, Florida State University
Sales Enablement Hour, by Dr. Leff Bonney (Watch the presentation on YouTube.)
Welcome

Thiago Sa’Friere
Chief Revenue Officer, Chorus.ai
Rising
to the C Suite Challenge, by Thiago Sa’Freire (Watch the
presentation on YouTube.)

Paige Farragut
Senior Vice President, Ticket Sales And Services
Fireside Chat, by Paige Farragut (Watch the
presentation on YouTube.)

Lanessa Bannister
Vice President, Lennox Stores, Lennox International
Sales Focused Continuity Planning, by Lanessa Bannister
(Watch the presentation on YouTube.)

Hank Barnes
VDistinguished VP Analyst, Gartner Sales Training
B2B Buying Myths, Hank Barnes (Watch the presentation
on YouTube.)
Alumni Panel

Dr. Diane Hamilton
Founder and CEO, Tonerra
Unleash
Human Performance, Dr. Diane Hamilton (Watch the presentation on YouTube.)
Agenda and Speakers – Spring 2020 Summit
Sponsored by


Elay Cohen
CEO and Founder, SalesHood
Rethinking
Sales Enablement with WFH Teams (Watch the presentation on YouTube.)

Darryl Praill
CMO, VanillaSoft
If Emails are
Critical to Success then Stop Sending Sh**ty Emails (Watch the
presentation on YouTube.)
Read Abstract
Abstract
Ever gotten a bad sales email? I mean really bad. The type of bad where the message cannot be ignored, deleted, unsubscribed from, or even shuffled into the spam folder – you can’t get rid of them, and you don’t want to hear from that sender again. We often talk about how to do things right in marketing and sales. However, to do things right, you need to have a very clear understanding of what you’re doing wrong. Join VanillaSoft CMO Darryl Praill for a frank discussion on email – where we go wrong, and what we can do to make things right again!
Join this session and learn:
- The messaging your decision makers really respond to
- How to accurately communicate the benifits of your solution to prospects
- How to avoid sending outreach that is sloppy and ineffective
- Ways to consistently spur meaningful conversations with your email communications
- Tips and tricks from the best in the business and how to incorporate them into your own communications

John Barrows
CEO, JBarrows Sales Training
Selling
Amidst COVID-19 (Watch the presentation on YouTube.)
Read Bio
Biography
John provides sales training and consulting services to some of the world’s fastest growing companies like Salesforce.com, Google, LinkedIn, Slack and many others. His over 20 years of experience spans all aspects of Sales at every level from making 400 cold calls a week as an inside sales rep to a VP of Sales at his first start up that was sold to Staples. He’s an active sales practitioner who trains what does every day.
He’s also the proud author of a newly released Amazon best seller children’s book called “I want to be in Sales when I grow up” that he wrote with his daughter.

Dr. Leff Bonney
Associate Professor, Florida State University
Enabling an Inconsistent Sales Force (Watch the
presentation on YouTube.)
Read Bio
Read Abstract

Jaime Diglio
Senior Director, Slalom
Leading
People Through Uncertainty – Strategies to “keep it real” and drive
success (Watch the presentation on YouTube.)
Read Bio

Becc Holland
Head of Sales Development, Chorus.ai
How
to Drive More Quota-Attainment Through Personalizing Your Messaging
at Scale (Watch the presentation on YouTube.)

Shari Levitin
CEO, Levitin Group
Leading
People Through Uncertainty – Strategies to “keep it real” and drive
success (Watch the presentation on YouTube.)
Read Bio
Biography
Shari Levitin is an energetic, wickedly funny sales guru, who helps sales teams bridge the gap between beating quota and selling with an authentic heartfelt approach. As the founder of the Shari Levitin Group, Shari has helped create over 1 billion dollars in increased revenue for companies in over 40 countries. Shari is the bestselling author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, (now translated in 4 languages), a contributor to Forbes, CEO Magazine, Quotable, Inc Magazine and Huffington Post.
Sharry has been recognized as one of the
- Top 38 Most Dynamic Women in Sales in 2019 by Sales Hacker
- Top Ten Voices in Sales for LinkedIn 2018
- Top 20 global sales experts appearing in the documentary film “The Story of Sales.” (Salesforce)
- 35 Most Influential Women in Sales (Sales Hacker)
- Top 35 sales authors for her book, Heart and Sell (Vengreso)
- Number one Thought Leader of 2019 for Girls Club
- Top 50 Keynote Speakers (Top Sales World)
- Best Businesses in 2019 in Park City, Utah
Additionally, Shari is a guest lecturer at Harvard Extension Programs, an Advisory Board member of Vengreso, the largest digital transformation company, an advisory board member of the prestigious Sundance Institute and was chosen as the first adjunct professor at the University of Utah David Eccles School of Business to teach a course in sales..
Shari, her husband, and son live in Park City, Utah. When she’s not creating killer content, and presenting at sales kick offs, Shari enjoys skiing, rock climbing, reading, and standing on her head.

Jeff Molander
Managing Partner & Sales Communications Coach, Communications Edge Inc.
Read Bio
Biography
Jeff Molander is the authority on effective conversation-starting prospecting techniques. His company, Communications Edge, helps sellers start more conversations with customers using outreach tactics vetted by a private community of sellers. The resulting copywriting techniques are familiar yet unique. His clients call it Spark Selling since it’s based on sparking customers curiosity. It’s part Sandler, part Challenger, part mental toughness and is constantly being updated by his customer community. Jeff has been selling for over 2 decades and in 1999, he co-founded what became the Google Affiliate Network and Performics Inc.

Drew Pipkin
Owner & Managing Director, Rooke Pipkin & Associates

Lori Richardson
Founder & President, WOMEN Sales Pros
Read Bio
Biography
Lori Richardson is CEO and Founder of Score More Sales, a sales strategy firm helping mid-market company leaders grow revenues and solve sales issues. Six years ago she launched Women Sales Pros, a community obsessed with helping get more women into sales and sales leadership roles. Lori is a host on the B2B Sales Show podcast and author of “She Sells – Attract, Promote, and Retain Great Women in Sales”
Agenda and Speakers – Fall 2019 Summit
Sponsored by


Jen Sieger
Microsoft Digital Sales Journey
Jen Sieger
discusses the Microsoft Digital Sales Journey at UT Dallas’ Fall
2019 Sales Leadership Summit on November 5, 2019. (Watch the
presentation on YouTube.)

Dr. Howard Dover
Sales Innovation Paradox
Dr. Howard Dover
discusses the Sales Innovation Paradox at UT Dallas’ Fall 2019 Sales
Leadership Summit on November 5, 2019. (Watch the presentation on YouTube.)

Chris Beall & Scott Gillum
Debate
Chris Beall and Scott Gillum debate
whether technology or adding SDR headcount would increase sales at
UT Dallas’ Fall 2019 Sales Leadership Summit on November 5, 2019.
(Watch the presentation on YouTube.)

David Hood
Customers Buying Experience
David Hood
discusses VanillaSoft’s research into the Customer Buying Experience
at UT Dallas’ Fall 2019 Sales Leadership Summit on November 5, 2019.
(Watch the presentation on YouTube.)

Seleste Lunsford
What World-Class Sales Organizations Do Differently
Seleste
Lunsford discusses what world-class sales organizations do
differently at UT Dallas’ Fall 2019 Sales Leadership Summit on
November 5, 2019. (Watch the presentation on YouTube.)

Mark Hunter
The Sales Hunter’s Guide to High Profit Prospecting
Mark
Hunter discusses his guide to high profit prospecting at UT Dallas’
Fall 2019 Sales Leadership Summit on November 5, 2019. (Watch the
presentation on YouTube.)
Agenda and Speakers – Spring 2019 Summit

Rob Jepssen
Founder & CEO, Xvoyant
Creating
a Sale Dynasty: How the Greatest Sales Coaches Create Legendary
Performance

Kurt Shaver
Chief Sales Officer, Vengresso
The
Modern Buyer Requires a Modern Seller

Julianna Stancampiano
CEO, Oxygen Exp
To Team
is Human

Scott Santucci
President, Growth Enablement
Simplify
Complex Selling by Enabling Buyers to Succeed

Brent Ghione
Sales Development Lead, Outreach
To txt or not to txt

Philip Bokan
Director Field Sales, SalesIntel.io
To txt or not to txt

Spencer Wixom
Director of Marketing and Sales Enablement,
Challenger
Coach Your People to Perform
the Next Generation Sales Experience

Drew Pipkin
Co-Owner and Managing Partner, Rooke Pipkin &
Associates
Managing Your Career: Our
Client’s #1 Decision Criteria for Hiring Modern Sales Leaders

Steve Rooke
Co-Owner and Managing Partner, Rooke Pipkin &
Associates
Managing Your Career: Our
Client’s #1 Decision Criteria for Hiring Modern Sales Leaders

David Brock
Founder and CEO, Partners in EXCELLENCE
Fireside Chat

Ashley Welch
Co-Founder, Somersault Innovation
Naked Sales: How Design Thinking Reveals Customer Motives &
Drives Revenue

Jake Reni
Head of Adobe Sales Academy, Adobe
Building a World Class Sales Academy
Agenda and Speakers – Fall 2018 Summit
Sponsored by


Marylou Tyler
CEO, Strategic Pipeline
Leverage: Practical Use of AI in the Sales Process

Max Altschuler
Vice President Marketing, Outreach
Fireside Chat: Modern Sales Engagement Best Practices

Dawn Owens
Offerings Manager – Analytics, IBM
Bringing Cognitive to Sales and Enablement

Greg Johnson
Digital Innovations Executive, IBM Bluewolf
Bringing Cognitive to Sales and Enablement

Joel Greenberg
Product Manager, IBM
Bringing Cognitive to Sales and Enablement

Chad Burmeister
Founder & CEO, ScaleX.ai
Equipping Today’s Modern Sales Professional with the Power of
Artificial Intelligence

Erik Martinez
President, BD Acceleration

Steve D’Angelo
President, Aviso Inc

Kameron Hobbs
Sr. Director Global Marketing and Operations,
AA-ISP
Re-Humanizing the Sales Process

Jerome Gafford
Clinical Assistant Professor of Marketing, UT
Dallas
Actionable AI: What Can You do
Right Now to Drive Quota and Revenue?

Jim Hopkins
Senior Product Marketing Manager, Salesforce
Future of Sales: 9 Emerging Trends

Alli McKee
Founder & CEO, Stick.ai
Augmentation, not Automation: How Artificial Intelligence
enables Sales to become even more Human

Roy Raanani
Co-Founder & CEO, Chorus.ai
The Impact of AI on Sales Meetings
Agenda and Speakers – Spring 2018 Summit

Dr. Leff Bonney
Associate Professor, Florida State University
Sales Institute
Everything I Learned
About Selling, I Learned from Peyton Manning

Angela Chapoy
Director of Merchandising, Lennox International
The Lennox Coaching Model

Jim Dickie
Co-Founder & Independent Research Fellow, CSO
Insights
A Business Case of Dynamic
Sales Management (and How to Get There)

Rob Jeppsen
Founder & CEO, Xvoyant
Executive Briefing (invitation only)

Jason Jordan
Partner & Co-Founder, Vantage Point Performance
The Good, the Bad, and the Useless

Jill Konrath
Best Selling Author & Keynote Speaker
Managing Crazy-Busy Sales People

Greg Lewis
Executive Managing Director, Strategic Sales & Marketing –
Treasury, Payments & Liquidity, Texas Capital
Bank
Changing the Game: How to Recruit
and Build Competitive Sales Teams

Lori Richardson
Founder & President, WOMEN Sales Pros
Creating an Inclusive Sales Organization

Dr. Stacey Schetzsle
Professor & Director, University of Tampa
Institute for Sales Excellence
Key
Elements of a Coaching Model

Scott Weinhold
Messaging & Sales Enablement Advisor, Revenue
Growth Engine
Sales Messaging 4.0: The
AI You Must Deploy Now to Hit Your Number

Elay Cohen
CEO & Founder, SalesHood
Developing a Winning Sales Culture