Web Analytics

2 Articles Written

Marketing Career Focus: Marketing Analytics
Marketing Career Focus: Marketing Analytics

Overview of skills needed by marketing analytics managers and how these map to the courses offered at the Master of Science in Marketing at UT Dallas.

Written by Alex EdselApril 6
Web Analytics as a Key Skill or Profession for Marketers
Web Analytics as a Key Skill or Profession for Marketers

Alex Edsel, Director of MS Marketing program at UT Dallas focuses on web analytics, an important and critical skill — and possible career for anyone interested in digital marketing.

Written by Alex EdselDecember 12

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