Overview of skills needed by brand managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The advertising and branding track has 4 core courses covering interactive and digital marketing, branding,

Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.

Overview of skills needed by social media marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. Our program not only offers in-depth courses in social media but also in related areas suc

Overview of skills needed by e-commerce managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The e-commerce marketing professional requires a breadth of knowledge beyond the ecommerce platforms,

Overview of skills needed for mobile marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The mobile marketing professional must understand the web and app ecosystems.

Overview of skills required by digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.

Overview of skills needed by marketing analytics managers and how these map to the courses offered at the Master of Science in Marketing at UT Dallas.

What does a product manager do? In his book, Inspired, Marty Cagan, software engineer and founder of the Silicon Valley Product Group, defines the job of the product manager as "to discover a product that is valuable, usable and feasible."

Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.

Alex Edsel, Director of MS Marketing program at UT Dallas focuses on web analytics, an important and critical skill — and possible career for anyone interested in digital marketing.

Dallas-Fort Worth clubs and national marketing organizations that marketing students should consider attending or joining. If you at the graduate level, networking with industry professionals should be one of your top priorities.

Whether you are new to being a working student or have been doing it for quite some time now, read the helpful tips on how you can make the most of your time in graduate school.

On Super Bowl Sunday, whether the game’s a good one or a great one, make sure you you don’t miss the real game within the game — the commercials. Prof. Biswas gives us a sneak peek of what Super Bowl ad trends to expect this year.

Does success come from luck or endeavor? Or is it really all about how much you want it? Read to hear Yan Wang's take on success in the marketing world.

Leave it to the pros to give you the best digital marketing tips and industry news. In this blog post, Jeanne Spreier was on the scene at the Digital Executive Summit and shares the latest tips even novices can try.

Graduate ITM and Marketing student, Hua Bai, reflects over the past few years she spent in JSOM while she takes off the student hat and puts on the alum hat.

Learn more about the Morris Hite Center-IBM Marketing Customer Insights Competition on Saturday, May 7.

If you’re an undergraduate student, you’ve probably thought once or twice about when to apply for internships. Haven’t gotten there yet? Read on.

One of the top students in the Professional Sales Concentration has had an extreme past but is transforming adversity into opportunity. Rising star, Kathryn McCord, will surprise you with her story.

If you’re an undergraduate student, you’ve probably thought once or twice about what you’ll do when you’re ready to apply for internships. Haven’t gotten there yet? Read Prithvi's interview to gain insight.