Alex Edsel

Director, MS Marketing Program

Alexander Edsel is the director of the MS in Marketing program and faculty member who teaches courses in digital marketing. Topics include e-commerce platforms, marketing automation, mobile apps, search-engine optimization, pay-per-click and web analytics

9 Articles Written

Marketing Career Focus: Social Media Marketing
Marketing Career Focus: Social Media Marketing

Overview of skills needed by social media marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. Our program not only offers in-depth courses in social media but also in related areas suc

Written by Alex EdselAugust 7
Marketing Career Focus: E-Commerce
Marketing Career Focus: E-Commerce

Overview of skills needed by e-commerce managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The e-commerce marketing professional requires a breadth of knowledge beyond the ecommerce platforms,

Written by Alex EdselJune 13
Job Analysis for Digital Marketing – Mobile Marketing
Job Analysis for Digital Marketing – Mobile Marketing

Overview of skills needed for mobile marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The mobile marketing professional must understand the web and app ecosystems.

Written by Alex EdselMay 31
Marketing Career Focus: Digital Marketing
Marketing Career Focus: Digital Marketing

Overview of skills required by digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.

Written by Alex EdselMay 31
Marketing Career Focus: Marketing Analytics
Marketing Career Focus: Marketing Analytics

Overview of skills needed by marketing analytics managers and how these map to the courses offered at the Master of Science in Marketing at UT Dallas.

Written by Alex EdselApril 6
Marketing Career Focus: Product Management
Marketing Career Focus: Product Management

What does a product manager do? In his book, Inspired, Marty Cagan, software engineer and founder of the Silicon Valley Product Group, defines the job of the product manager as "to discover a product that is valuable, usable and feasible."

Written by Alex EdselMarch 14
Marketing Career Focus: Customer Insights
Marketing Career Focus: Customer Insights

Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.

Written by Alex EdselMarch 14
Web Analytics as a Key Skill or Profession for Marketers
Web Analytics as a Key Skill or Profession for Marketers

Alex Edsel, Director of MS Marketing program at UT Dallas focuses on web analytics, an important and critical skill — and possible career for anyone interested in digital marketing.

Written by Alex EdselDecember 12
Maximize Your JSOM Marketing Experience: Check Out These Clubs and Organizations
Maximize Your JSOM Marketing Experience: Check Out These Clubs and Organizations

Dallas-Fort Worth clubs and national marketing organizations that marketing students should consider attending or joining. If you at the graduate level, networking with industry professionals should be one of your top priorities.

Written by Alex EdselSeptember 19

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