Conference Schedule

The conference schedule will be updated regularly. Please visit the Sixth Annual UT Dallas FORMS Conference for details and registration.


2012 Frank M. Bass UT Dallas FORMS Conference Schedule
Thursday, Feb 23, 2012

Time
Room
Presenter
Paper
Discussant
11:30 – 1:00pm Atrium Registration & Lunch
1:15 – 1:30pm SOM 1.118 Welcome
1:30 – 2:30pm SOM 1.118 Nanda Kumar & Steven Shugan
UT Dallas & U. Florida
Bundling Strategy in a Product Line Pradeep Bhardwaj
UBC
2:30 – 3:30pm SOM 1.118 S. Narayanan & K. Kalyanam
Stanford & Santa Clara
Measuring Position Effects in Search Advertising Brian Ratchford
UTD
3:30 – 4:00pm Atrium Break
4:00 – 5:00pm SOM 1.118 Lan Luo, B. Ratchford & B. Yang
USC & UT Dallas
Why We Do What We Do?
A Model of Activity Consumption
Jacquelyn Thomas
SMU
5:00 – 6:00pm SOM 1.118 G. Huang, A. Khwaja & K. Sudhir
Yale
Dynamics of Thirst Management: Balancing Short Run Consumption Needs with… Goals BPS Murthi
UTD
6:00 – 6:30pm Atrium Shuttle bus back to the Hyatt Regency Hotel, Richardson, TX
7:00pm Hyatt Regency Reception & Dinner

Friday, Feb 24, 2012

Time
Room
Presenter
Paper
Discussant
8:00 – 8:50am SOM 1.110
Session 1
Minha Hwang & R. Thomadsen
McGill & UCLA
Push vs. Pull: The case for 50-50 Gonca Soysal
UTD
SOM 1.107
Session 2
Yogesh Joshi & Andrés Musalem
U. Maryland & Duke U.
Underpromising and Overdelivering: Strategic Implications of Word of Mouth Nanda Kumar
UTD
8:50 – 9:40am SOM 1.110
Session 1
A. Ghose, P. Ipeirotis & Beibei Li
NYU
Designing Ranking Systems for Hotels… by Mining User-Generated… Content Yuanping Ying
UTD
SOM 1.107
Session 2
Alexei Alexandrov
Rochester
The inverse relationship between manufacturer and retailer margins U. Subramanian
UTD
9:40 – 10:00am Atrium Break
10:00 – 11:00am SOM 1.110
Session 1
Sha Yang, Shijie Lu & X. Lu
USC & Fudan
Modeling Competition among Paid Search Advertisers Yu Wang
UTD
SOM 1.107
Session 2
Zhang, Gangwar & Seetharaman
U. Iowa, ISB & Wash. U.
Examining the Polygamous Store Loyalty Rick Briesch
SMU
11:00 – 12:00 SOM 1.110
Session 1
Chen Lin & Doug Bowman
Emory
Consumer Choices across Seemingly Disparate Product Categories Amit Pazgal
Rice
SOM 1.107
Session 2
Yan Liu & Venkatesh Shankar
Texas A&M
Dynamic Impact of Product-Harm Crises on Brand Equity & Advertising Effectiveness Norris Bruce
UTD
12:00 – 1:00pm Exec. Dining Room Lunch
Greg Allenby, Editor QME
1:00 – 2:00pm SOM 1.107 C. Narasimhan & Ozge Turut
Wash. U. & Sabanci U.
Differentiate or Imitate? The Role of Context-Dependent Preferences Sreekumar Bhaskaran
SMU
2:00 – 3:00pm SOM 1.107 Rex Du & Wagner Kamakura
U. Houston & Duke U.
Structural Dynamic Factor Analysis for Quantitative Trendspotting Jeff Dotson
Vanderbilt
3:00 – 3:30pm Atrium Break
3:30 – 4:30pm SOM 1.107 Lin Liu & Anthony Dukes
USC
Consideration Set Formation with Multiproduct Firms Metin Çakanyildirim
UTD
4:30 – 5:30pm SOM 1.107 Juanjuan Zhang
MIT
The Impatient Innovator Ram Rao
UTD
5:30 – 6:00pm Atrium Group Photo
Bus to Reunion Tower for Dinner
7:00pm Reunion Tower Dinner

Saturday, Feb 25, 2012

Time
Room
Presenter
Paper
Discussant
8:00 – 8:50am SOM 1.110
Session 1
Qiaowei Shen & Ping Xiao
Wharton & NUS
McDonald’s and KFC in China: Competitors or Companions? Hsiu-Yuan Tsao
Tamkang University
SOM 1.107
Session 2
Jian Ni & Nitin Mehta
Toronto
Information Acquisition and Ex-ante Moral Hazard… in the Health Care Market Elizabeth Honka
UTD
8:50 – 9:40am SOM 1.110
Session 1
P. Albuquerque & Y. Nevskaya
Rochester
Product updates in the presence of consumer progression Raj Sethuraman
SMU
SOM 1.107
Session 2
Ming Hu, Mengze Shi, Jiahua Wu
Toronto
Simultaneous vs. Sequential Group-Buying Mechanisms Ashutosh Prasad
UTD
9:40 – 10:00am Atrium Break
10:00 – 11:00am SOM 1.110
Session 1
H. Zhuang, P. Popkowski & Y. Lin
U. Alberta
Optimum Seller Strategy in Overlapping Auctions Ernan Haruvy
UTD
SOM 1.107
Session 2
Hema Yoganarasimhan
UC Davis
The Value of Reputation in Online Freelance Marketplaces Bernhard Ganglmair
UTD
11:00 – 12:00 SOM 1.107 Jeanine Miklós-Thal
Rochester
Linking Reputations through Umbrella Branding Sanjay Jain
Texas A&M
12:00 noon Atrium Lunch