Master of Science in Marketing

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MS in Marketing Program Highlights

  • Only 36 semester credit hours
  • Can be completed in 1 to 1.5 years
  • Marketing focused: take 10 of the required 12 courses in a marketing area
  • No prerequisites required
  • Previous work experience is desirable but not required
  • Five tracks to choose from:
    • Advertising and Brand Management
    • Digital Advertising & Marketing
    • Marketing Analytics and Market Research
    • Marketing Management
    • Product Management
  • Financial aid available for domestic students and scholarships

Note: To apply for this degree program, an undergrad business degrees is not required (all undergraduate majors welcome).

The UT Dallas Master of Science in Marketing program has been specially designed to meet the needs of students in today’s marketplace, preparing those seeking higher level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.

Our Marketing Industry Advisory Board has assisted with the program design and continually monitors the course work to ensure the curriculum is both relevant to commercial enterprises and generates future industry leaders with successful career paths. The local chapters of the American Marketing Association and American Advertising Federation are actively involved with our marketing programs and advisory board.

The University of Texas at Dallas is located in the greater Dallas area, home or an important base to many leading marketing–driven companies and advertising agencies such as American Airlines, AT&T, The Container Store, Dr Pepper, Fossil, Frito–Lay, Kimberly–Clark, KBM–Wunderman, JC Penney, Pizza Hut (YUM brands), MARC Research, Mary Kay, Razor, The Richards Group, Savitz Research, Southwest Airlines, TargetBase and Tracy Locke. In addition, the Telecom Corridor of high–tech business that surrounds UT Dallas is also home to several companies including Alcatel, Cisco, Ericsson, McAfee, Nokia, Texas Instruments and Samsung which require professionals proficient in marketing analytics, business development, digital marketing and product management.

Director’s Message

Marketing is experiencing change due in great part to the growth of behavioral targeting, social media and mobile marketing. Driving the explosive growth and interest for these areas (as well as the more “mature” digital areas such as search and E-commerce) is the fact that companies can now determine the exact ROI of a campaign due to the availability of all kinds of data. We are both proud and excited to introduce our digital marketing track.

Our Master of Science in Marketing program prepares students for these growth areas, as well as traditional areas, by emphasizing a proficiency in quantitative skills such as statistics, databases and market research as well as qualitative skills such as consumer behavior. Regardless of the graduate marketing track you pursue, these skills will be what can set you apart from other “marketers” when competing for a job or advancing in your career.

Specialization is also critical in today’s marketplace. Our MS in Marketing program allows you to take twice the number of marketing courses than other degree programs such as the MBA. Learn more by attending one of our info sessions or our marketing events which are listed on our home page.

For questions about application requirements or documentation such as transcripts, essays etc please contact your admission officer

Also due to the large volume of inquiries please make sure you have read the Frequently Asked Questions

Alexander Edsel
Director, Marketing Graduate Programs

(972) 883-4421
Office – JSOM 13.316

Academics & Degree Plan

Our classes (some are available online) are offered in the evening, the program is especially suitable for students working full-time or part-time jobs. Work or educational experience in marketing is desirable but not required. At least 36 semester credit hours of coursework is required, including 9 hours of business core courses, 9 hours of marketing core courses and 18 hours of marketing focused core courses and/or electives depending on the track chosen. Get detailed information on our MS in Marketing degree plan and available tracks .

Admission & Financial Aid

Please go to our FAQ section which outlines our graduate marketing admission requirements, financial aid and other key information.