Bachelor of Science in Marketing

Marketing touches all aspects of modern living — whether it’s internal marketing in organizations or product placement or selling technical products to international businesses. Corporations, not-for-profit organizations such as hospitals and schools and even government agencies all see aspects of marketing as important to their business structure. The bachelor’s degree in marketing provides students with practical and theoretical training so they may make strategic, effective and ethical decisions in their careers. Students will learn how to communicate effectively regardless of venue and set profitable and fair pricing.

The BS in Marketing program features Marketing Intro to core courses including Principles of Marketing, Marketing Professional Development, Product and Brand Management, Market Research, Personal Selling and our capstone course which offers a marketing simulation experience. Students may specialize by taking three additional marketing-guided electives such as Advertising, Advanced Selling, Consumer Behavior or Digital Marketing. Download marketing fact sheet.

Now you can take your passions and “Go Pro!” with the UT Dallas Bachelor of Science in Marketing program. Students are encouraged to participate in internships, competitions and student chapters of the American Marketing Association, Sales Club and the American Advertising Federation which will help them develop additional marketing and leadership skills needed in their future careers.

What Makes Our Program Special?

We are Student-Focused!
  • There is a student organization for you including 3 marketing organizations.
  • Every student is assigned a faculty mentor.
  • Enjoy our robust speaker program in our classes.
  • Earn the C3 Critical Communication Certification.
  • Do an internship. Find one at the Career Management Center or develop your own.
  • Pursue relevant in-class projects like our social media marketing efforts for the Communities Foundation of Texas.
  • Compete in exciting marketing competitions.
We are Industry Focused
  • Maintain 3 marketing Advisory Boards (General Marketing, Digital and Sales) consisting of representatives from world class organizations.
  • Hosts the informative practitioners’ conferences and meetings.
We are Research Focused
  • Ranked in the top 20 U.S. Business Schools based on publications in leading journals
  • Host of annual Frontiers of Research in Marketing Science (UT Dallas FORMS) Conference

For further details and course information, go to marketing course description or visit UT Dallas Course Catalog.

We have waiting for you an exciting marketing program at UT Dallas which seeks to engage our students with relevant curriculum, in-class projects with real companies and active marketing student organizations. Also you will find many wonderful relationships with top firms which help us build marketing internships and jobs for our students. The field of marketing is really growing due to social media and other digital forms of promotions. Now more than ever it’s time to Go Pro!

Julie Haworth
Program Director, Undergraduate Marketing

(972) 883-5940
Office – SOM 3.814

Marketing Tracks

120-hour curriculum leads to a degree in marketing. All undergraduate degrees require a core of 42 hours. In the core courses, students learn theories and analytical techniques that can be applied to the functional areas of business, such as marketing.

To obtain a minor in marketing, students must complete the requirements for their major and take 12 hours of marketing core courses and 6 hours in marketing-guided electives. The BS in Marketing program offers four tracks to choose from:

Advertising and Digital Marketing Promotions

Create new advertising, marketing, promotions and sales campaigns involving new media.

Marketing Research and Analytics

Be in the know. If you understand the analytics and research behind the marketing, then you have the power of knowledge on your side.

Introduction to Personal Sales

Recent employment data shows the demand for sales and related professions at city, state and national levels is high. Many major corporations like ATT and Henry Schein recruit for sales professionals through our career center.

Products and Services Branding Strategies

Are you always coming up with ideas for new products? How about the perfect brand name or slogan? Then this area of marketing is for you. See what the professionals are saying!

Visit Bachelor of Science in Marketing degree requirements.

Visit Bachelor of Science in Marketing course descriptions.

Fast Track to MS in Marketing or to MBA

Undergraduate B.S. in Marketing students can fast track into the 36 credit hour Master of Science in Marketing degree program by selecting their electives or major courses carefully. Qualified seniors may take up to 9 hours of graduate courses that will apply to both the Bachelor of Science degree and also satisfy the requirements for the M.S. in Marketing degree.

The MBA program is a 53 hour program. Qualified seniors may take up to 12 hours of graduate courses that will apply to the B.S. in Marketing degree and the MBA degree.

This program is only available for UT Dallas undergraduate students (if from other UT Dallas schools, please check with the advising office for any additional requirements). Two key benefits:

  1. You do not need to take the GMAT or GRE exam if you enroll in the MS in Marketing within one year from completion of your undergraduate degree and meet the GPA criteria in the Fast Track program.
  2. As an undergraduate you can take graduate level courses in Consumer Behavior, Market Research, Brand Management, Advertising, Sales and/or Database Marketing which can be useful to highlight in your resume.

Qualified seniors may take up to 9 hours of marketing graduate courses that will apply to both their B.S. degree and satisfy the requirements for the M.S. in Marketing degree. For details please go to: Fast-Track Programs Page.

Please note that this does not impact nor change the GMAT requirement for SOM sponsored scholarships administered through the Dean’s office. A GMAT score will still be required to qualify for consideration of these scholarships.

Click on the question to view the answer.

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General Program Overview
  • What is the BS in Marketing?
  • The Bachelor of Science degree in Marketing will provide students with both practical and theoretical training in marketing. Students will be taught strategic, effective and ethical marketing practices which will prepare them for a career as a marketing professional who understands the needs of the consumer and is able to serve them better through better managed and designed products and services. Also, students will learn how to communicate more effectively through various media and ensure profitable and fair pricing as well as efficient distribution. Completion of the degree will allow students to seek careers in product and brand management, sales and market research, market analytics and advertising. The unique feature of our marketing program is its emphasis on quantitative aspects of marketing. There is a growing demand for marketing students who are also proficient in using the systems and analytical tools needed to analyze data to make better marketing decisions.

  • What is required to receive a BS in Marketing?
  • The Bachelor of Science degree in Marketing requires 120 credit hours of which 42 credit hours are in general education requirements, 15 hours in business preparatory courses, 21 hours in business core courses, 24 hours in marketing courses (15 hours in marketing core and 9 hours in marketing-guided electives) and 18 hours in electives. See the undergraduate catalog for more details.

  • What is a degree plan?
  • The degree plan is an official document that lists all the courses required for your chosen degree and shows how the courses that you have completed are applied toward the degree.

  • When should I get a degree plan?
  • You should visit with a School of Management Academic Advisor to obtain a degree plan prior to enrolling in your first semester.

  • What if a course on my degree plan is not available to take?
  • Contact your academic advisor to initiate the procedure to approve possible course substitutions. Any deviation from the degree plan must be approved prior to enrollment in the course.

  • Where can I find more details on the tracks and courses?
  • Students are encouraged to meet with the Academic Advisors regarding degree programs. Please call (972) 883–2275 or drop by the School of Management Building, Room 2.250, Monday through Thursday 9:00 a.m. to 7:00 p.m. or Friday 9:00 a.m. to 5:00 p.m. In addition, those pursuing a BS in Marketing degree students are encouraged to connect with the Director of the Undergraduate Marketing Program, located in School of Management Room 3.814.

  • What kind of careers can I look forward to?
  • Marketing is an essential part of almost any company. Marketing graduates can pursue careers in areas such as Sales, Advertising, Brand Management, Business Development, Marketing Analytics, Market Research, Marketing Management or Product Management. Students can specialize in industry specific marketing careers such as Business to Business, Consumer packaged goods, e-Business, International Marketing, Pharmaceutical Marketing, Sports Marketing, Technology Marketing, Retailing, Marketing Consulting and many more.

  • Are there any Marketing Student Clubs/Organizations?
  • We have three student chapters: The American Marketing Association (AMA), the American Advertising Federation (AAF) and the Sales Club. These organizations provide a chance to meet and network with experienced industry officials, and in some instances, participate in competitions and scholarship opportunities. The marketing department also engages with numerous other marketing organizations.

Admission Requirements/Procedures
  • When should I apply?
  • Freshmen are encouraged to apply to UT Dallas early in their senior year of high school. For the purposes of admission and scholarship consideration, a student will be evaluated as a freshman if the student’s first matriculation at a college or university during a long semester after graduating from high school will occur at UT Dallas. Some admissions may require the completion of additional preparatory work before full-time enrollment in the University, and any deficiencies in the student’s high school coursework must be resolved before graduating from the University.

  • What is the top 10 percent rule?
  • As required by Texas law, prospective students are automatically admitted to the University as first-time freshmen if they graduated from an accredited Texas high school among the top 10 percent of their class. Applicants must have graduated from high school during one of the two school years just prior to the academic year for which they seek admission as first-time freshmen. Please see information about the recommended high school curriculum.

  • What is the assured admission criteria for first-time freshman?
  • Students graduating in good standing from an accredited high school who have completed the full Texas recommended college-track high school curriculum and who have academic records meeting one of the following criteria will be admitted to UT Dallas:

    • An SAT score of 1200 (combined math and critical reading) or higher or
    • A composite ACT score of 26 or greater or
    • A class rank in the top 15% of their high school class
  • What if I am a first-time freshman with college credit?
  • Prospective freshmen with transferable semester credit hours will be treated for the purposes of admission as first-time freshmen. Their work will be reviewed by the Undergraduate Admission Committee using the following criteria:

    • SAT or ACT scores
    • High school transcript, including grade point average, class rank and college preparatory classes
    • All postsecondary academic coursework
  • What if I don’t meet the previous admission criteria for freshmen?
  • Students with test scores or class ranks outside the assured admission range may be eligible for admission upon individual review. Reviewed admission applicants are encouraged to respond to the essay topic on the Texas Common Application.

    Reviewed admission decisions are based on the applicant’s composite achievement profile, including

    • High school class rank and GPA
    • Strength of academic preparation, including the number of courses taken, such as honors, advanced placement (AP), international baccalaureate (IB)
    • SAT I or ACT scores
    • Record of achievements, honors and awards
    • Special accomplishments, work and service, both in and outside of school
    • The essay topic, with emphasis on explanation of the details of the context of achievements
    • Special circumstances that put academic achievements in context

    Written recommendations are suggested but not required and can be helpful for students seeking admission on review or for students desiring fullest consideration for merit or merit/need-based scholarships. Applicants must have graduated from an accredited high school or satisfied equal requirements and should have completed the Recommended High School Program.

  • How do I apply?
    1. Submit an online application through
    2. Pay the non-refundable $50 application fee before submitting your application. The fee may be waived through Scholars’ Day attendance or through an approved SAT waiver submitted by a high school counselor.
    3. Provide official SAT (UT Dallas code: 6897) or ACT (UT Dallas code: 4243) test scores. Scores listed on your official high school transcript are acceptable.
    4. Send current, official high school transcripts and college transcripts, if applicable, to the following address. In order for your transcripts to be considered official, they must be in a school sealed envelope with the school’s seal or signature on the back side of the envelope:
      The University of Texas at Dallas
      Admission and Enrollment Services
      800 W Campbell Rd
      Richardson TX 75080-3021
    5. Optional: Submit the essay topic on the application.
    6. Additional Requirements for International Freshmen ONLY
    7. English proficiency is required for all international student applicants from non-native English speaking countries. The English proficiency requirement can be waived for students from countries whose government language is English and whose education has been in English.
      Official, approved test scores and minimum scores are accepted from the following testing agencies:
      80TOEFL iBT(Internet Based)
      550TOEFL(Paper Based)
      PassEnglish 112English 112
      Scores must be less than two years old. To be considered official, test scores must be sent directly from the testing agency, either electronically or delivered in an unopened envelope that has been sealed by the testing agency.
    8. Provide official, attested photocopies or certified copies of all high school transcripts, mark sheets or examination certificates showing the completion of U.S. 9th–12th grade graduation equivalent and grades/marks earned. Submit an official copy of final examinations taken at the end of the secondary school program, such as GCE ordinary-level and advanced-level examinations, school leaving certificates and matriculation exams.
      The international acceptable academic document reference sheet may assist in identifying required documents by country of origin.
    9. If your documents are issued in your country’s official language, you must submit an English translation of your academic documents. The translations must be from either the academic institution or from a certified translation company.
    10. Pay the $50 non-refundable international credential fee (for applicants with transcripts or other international academic credentials from international institutions).

    Visit Admission and Enrollment Services for more information.

Financial Aid and Scholarships
  • How do I contact Financial Aid?
  • Office of Financial Aid

    Mailing Address:
    Office of Financial Aid, ROC 22
    800 West Campbell Road
    Richardson, TX 75080-3021

    Office of Financial Aid Hours
    Monday – Thursday: 9:00 a.m. to 6:00 p.m.
    Friday: 1:00 p.m. to 5:00 p.m.
    Location: Student Services Building, (SSB)

  • What can Financial Aid do for me?
    • Streamline the financial aid application process for you and us within federal and state guidelines
    • Expedite the delivery of financial aid funds process to you within federal and state guidelines
    • Enable us to strengthen our skills and experiences in a field of ever changing regulations
    • Explore technologies that facilitate processes for you and us
    • Enable us to continuously improve our processes to not only meet current needs but also pave the way to future demands and growth.

  • What is the difference between a grant and a loan?
  • Grants are considered a form of a gift. They do not need to be repaid. Loans must be repaid with interest. Loans are can be both subsidized and unsubsidized. Please visit Office of Financial Aid for more information.

  • Are there any grants or financial aid (loans) available for International students?
  • While international graduate students can receive merit based scholarships they are not eligible for need based grants through UT Dallas. International students can apply for loans, but they need a credit worthy cosigner who is a US citizen or permanent resident who resides in the United States. UT Dallas does not have its own loan program. If you would like to pursue a private education loan you will need to select a lender and apply directly. While UT Dallas may be asked by the lender to confirm you are a student we are not otherwise involved in the process and cannot recommend any lender. Please see Financial Aid Office for more information.

  • What is the deadline to apply for financial aid and what happens if I miss that deadline?
  • Please check the FASFA website for specific deadlines. HOWEVER, you can still apply for financial aid after the deadline. All applications are considered for federal loans. Because the federal Direct Stafford Loan is an entitlement program there is enough funding for the program without regard as to when the FAFSA was submitted. Please visit Financial Aid Office for more information.

  • What are the Financial Aid application steps for domestic students?
  • Complete the online application at this federal government website (do not go to the .com website as this is a private entity which will charge you a fee).

    • FASFA (federal government) will send you by email a Student Aid Report (SAR) within approx. 3 business days telling you your expected contribution to your educational expenses. After the Office of Financial Aid has reviewed your application they will offer you a financial aid award. This award usually includes one or more of the following:
      • A Subsidized Federal Direct Stafford loan up to $8,500 per year (Fixed percent 6.8%)
      • Unsubsidized Federal Direct Stafford Loan up to $12,500 per loan (6.8%)
      • Graduate PLUS loan (7.9%). The Graduate PLUS loan borrowing limit is UTD’s Cost of Attendance budget, minus other scholarships, grants and loans. This budget can be found at Financial Aid Office.
      The difference between the unsubsidized and subsidized loans is that the government pays the interest owed during the loan period. Please visit Financial Aid Office for more information.
    • Once admitted (nothing is done or sent by UTD’s Office of Financial Aid until you are admitted into our program). UTD’s Financial Aid office first sends out letters beginning in April, and continues on a rolling basis for applications submitted later. The Office of Financial Aid sends continuing students their financial aid offer beginning in June. They will check to see if you are maintaining a 3.0 GPA average and complete at least 2/3 of the classes you attempt. Academic progress standards for financial aid eligibility can be found at Financial Aid Office.
    To be eligible for federal student loans you must be registered as at least a half-time student. For graduate students this is considered to be 5 credit hours per semester long term and 3 hours in summer.

  • What if I miss the deadline, my financial aid hasn’t been approved and I have to pay for my tuition to enroll in classes?
  • Unfortunately you will have pay the tuition; however when the financial aid is approved you will be reimbursed very quickly for the tuition you paid (assuming you do end up qualifying).

  • Are there and Financial Aid tips to reduce delays?
  • Yes, the most common problem is that students delay applying and/or do not submit all the required documentation on a timely basis. Here is a list provided by the Financial Aid office with most common problems:

    • Not checking your UTD email for information or document requests from financial aid office: forward your UTD email to your personal email. This is true for the admissions process; please forward to your personal email or check your UTD email!
    • You are assigned a contact at the Financial Aid office based on your last name, however its best to use general email as that person might be out of the office, etc. Financial Aid. Please visit Office of Financial Aid for more information.
    It is best to mail in your package vs. faxing or email/scanning. Mail it to:
    Office of Financial Aid,
    ROC 22
    800 West Campbell Road
    Richardson, TX 75080-3021

    Scholarship Specific Questions

  • What scholarships are available to freshmen?
  • Each year, UT Dallas offers the Academic Excellence Scholarships (AES) to incoming first-time-in-college freshman students who qualify.* Your application for admission to the University serves as your AES application.

  • What scholarships are available to transfer students?
  • The Comet Transfer Scholarship is available to qualified first-time, degree-seeking, full-time and part-time undergraduate transfer students who are Texas residents at the time of admission and have earned 30-90 transferrable semester credit hours beyond high school graduation.

    The Phi Theta Kappa Scholarship (PTK) is available to qualified first-time, degree-seeking, full-time and part-time undergraduate transfer students who are current members of Phi Theta Kappa and who are Texas residents at the time of admission.

  • What additional scholarships are available?
  • Additional scholarship opportunities are available to new and returning students. Many of these scholarship opportunities have unique deadlines, application requirements and awarding authorities.

  • What scholarships are available for School of Management students?
  • School of Management scholarships are available for national as well as international students. The Naveen Jindal School of Management (JSOM) awards some merit-based scholarships to undergraduate students in both the fall and spring semesters. Each scholarship may have specific requirements based on the purpose of the scholarship, including: academic performance, area of study, residency status, community service and level of campus involvement. We will consider students for any scholarship that is currently funded and for which they qualify. Please see Undergraduate Scholarship for more information.

  • Can I apply for more than one scholarship?
  • Yes, students can apply for as many as scholarships as they wish. However some scholarships do NOT allow you to “stack” or use more than one scholarship per semester.

  • Do I need to apply for scholarships separately or will I automatically be considered for scholarship upon admission?
  • The student’s application is considered amongst the top applicants, then the student may be considered for a scholarship automatically, in which case the student will be notified accordingly.

  • Do I need to be enrolled at UT Dallas to apply for the scholarship?
  • No, students don’t need to be enrolled at UT Dallas to apply for the scholarships but they should register for the required number of credit hours once they come to UT Dallas.

Career, Internship and job Placement
  • How do I contact the Career Management Center?
  • Please visit the home page.

    Office hours are Monday-Friday, 8.30 a.m. to 5.30 p.m. We are located at:
    Naveen Jindal School of Management
    The University of Texas at Dallas
    JSOM 2.301
    800 West Campbell Road
    Richardson, TX 75080-3021

  • What services does the Career Center offer?
  • Career Coaching Services
    Individual and group coaching services are available in the Career Management Center by appointment. Meet with a Career Coach for guidance throughout the job and internship search.

    CareerWorks is the UT Dallas Career Center’s online recruiting system. Job postings, on-campus interview schedules, and career events can be found using this system.

    Resume & Cover Letter Writing
    Review the CMC resume and cover letter writing guidelines and visit the office for assistance revising and enhancing the content.

    Interview Strategies
    Schedule a mock interview to build confidence and to practice storytelling for your next interview. Check out our interviewing handouts.

    Salary Negotiation & Offer Review
    Meet with a Career Coach to discuss negotiation strategies and the decision-making process and review our offer review handout for helpful tips. In addition, research current salaries by industry and location provided by the Bureau of Labor Statistics.

    Build your professional network through employer information sessions, industry forums, information interviews, and social media.
    Check out our networking handouts.
    Social Media
    The CMC encourages students to create professional social media networks. Students can also follow us on Facebook, Twitter, LinkedIn, and Pinterest for career resources and events. Check out our LinkedIn Strategies.

    The CMC hosts a number of workshops throughout the semester. Join these sessions to work on your resume, cover letter, negotiation strategies, etc. For a list of upcoming workshops, visit CareerWorks, Comet Calendar or our Upcoming Events page. Registration is encouraged.

    Interview Rooms
    Reserve a quiet space in the CMC for your telephone interview. Please email or call (972) 883-6916 to make a appointment.

  • How can I get a job or internship?
  • The Career Management Center offers tools and programs specifically for undergraduates, graduates, and international students. These services were designed to help you build your network, enhance your skills, and develop professionalism to land your dream job.

    The CMC has launched Career Trackers to make your life easier. Follow this schedule and you will be well on your way to finding the perfect career.

    Discovering your career begins the first day you step foot in the Jindal School of Management. As an undergraduate student, the CMC will help you build your career management portfolio, which includes writing an impressive resume, perfecting your elevator pitch, and highlighting your strengths in order to find an internship or job.

    Explore the Undergraduate Career Tracker to fully understand the workshop milestones that will help you achieve your career goals. To move through the career education curriculum for your major, you are advised to start the process early. You can never attend too many sessions.

    Join student organizations to develop and enhance your career seeking skills.

    Establish a CareerWorks account to access UT Dallas internship and full-time job postings. Once you login, you can create a profile and upload resumes and cover letters to apply for specific positions.