Professor's Media Study Featured in Institutional Investor


Professor's Media Study Featured in Institutional Investor

Umit G. Gurun

When media executives sit on corporate boards of directors, those companies are likely to receive not only significantly more broadcast and press attention, but more favorable mentions and less negative publicity overall. Assistant Accounting Professor Umit G. Gurun studied the presence of media experts on organizational boards and the public influence those experts wield in “Price of Publicity,” research published in March on the Social Science Research Network.

The work recently came under review in a recent discussion between Gurun and Institutional Investor writer S.L. Mintz. Read the questions and answers in “Five Questions: Umit Gurun on Companies and the Media.”