Professor Honored for Marketing Science Contributions

Professor Brian T. Ratchford
Brian T. Ratchford

Dr. Brian T. Ratchford, Charles and Nancy Davidson Chair in Marketing at the Jindal School, has received the Institute for Operations Research and the Management Sciences (INFORMS) 2013 Society for Marketing Science (ISMS) Fellow Award.

The award recognizes cumulative long-term contributions to fostering the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing. The award was announced in July at the organization’s annual conference in Istanbul, Turkey.

Ratchford’s research focuses on economics applied to the study of consumer behavior, information economics, marketing productivity, marketing research and electronic commerce. He has published more than 80 articles in leading marketing journals. He has taught at UT Dallas since 2006.

More from Rotator

American Heart Association to Honor Associate Dean for Community Impact

American Heart Association to Honor Associate Dean for Community Impact

Accounting Students Score Scholarships from the Texas Society of CPAs

Accounting Students Score Scholarships from the Texas Society of CPAs

Big Idea Competition Finals Will Put Kawasaki’s Art of Innovation on Display

Big Idea Competition Finals Will Put Kawasaki’s Art of Innovation on Display

The iPhone X:  Will it pop or will it fizzle?

The iPhone X: Will it pop or will it fizzle?

Jindal School Alumna Earns Women in Technology Award

Jindal School Alumna Earns Women in Technology Award

UT Dallas Jindal School students in a campus coffee shop requestion information

Request Information

Thank you for your interest in the Naveen Jindal School of Management, UT Dallas. Tell us a little bit about yourself, and we’ll send you customized information about our programs. We hope to meet you soon.

Request Information