Dr. Brian T. Ratchford, Charles and Nancy Davidson Chair in Marketing at the Jindal School, has received the Institute for Operations Research and the Management Sciences (INFORMS) 2013 Society for Marketing Science (ISMS) Fellow Award.
The award recognizes cumulative long-term contributions to fostering the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing. The award was announced in July at the organization’s annual conference in Istanbul, Turkey.
Ratchford’s research focuses on economics applied to the study of consumer behavior, information economics, marketing productivity, marketing research and electronic commerce. He has published more than 80 articles in leading marketing journals. He has taught at UT Dallas since 2006.