Yiyi Li

Management Science, Marketing Concentration
BBA, Fudan University, P.R.C, 2011
Research Interest
Multi-channel Attribution, Multi-platform Marketing, Online Advertising 
Research Papers
A Competitive Analysis of Multi-Channel Advertising Attribution in Consumer Purchase Funnel (with Ying Xie and Eric Zheng)

Conference Presentations
UH Marketing Doctoral Symposium, Houston, 2015 
37th ISMS Marketing Science Conference, Baltimore, 2015 
5th Theory + Practice in Marketing (TPM), Atlanta, 2015 

Brian T. Ratchford