Manmohan Aseri


Management Science, Information Systems Concentration
Education
B.Tech, Electrical Engineering, Indian Institute of Technology, Kanpur 2007
Research Interest
Real-Time Digital Advertising
Ad-Auctions
Experimentation Strategies
Disruptive Innovations
Research Papers
Aseri, Manmohan, M. Dawande, G. Janakiraman, and V. Mookerjee. “Procurement Policies for Mobile-Promotion Platforms.” Forthcoming in Management Science.

Aseri, Manmohan, M. Dawande, G. Janakiraman, and V. Mookerjee. “Ad-Blockers: A Blessing or a Curse?” Under Review.

Aseri, Manmohan, M. Dawande, G. Janakiraman, and V. Mookerjee. “Experimentation in Ad-Campaigns.” Work in Progress.

Aseri, Manmohan, H. Singh, and V. Mookerjee. “Impact of Open Online Courseware on Learners and Providers: An Empirical Study.” Work in Progress.
Supervisor
Vijay Mookerjee