Carol Miu

Management Science, Marketing Concentration
MS, University of Maryland, College Park, MD, 2007
BS, Massachusetts Institute of Technology, Cambridge, MA, 2001
Research Interest
Social Media Marketing Return on Investment, Empirical Research
Research Papers
Miu, Carol, “Sampling Methodology in Merger Analysis: the Whole Foods Survey,” American Bar Association Economics Committee Newsletter, 9(1), 5-10, Spring 2009.
Rust, Roland T. and Carol Miu, “What Academic Research Tells Us About Service,”Communications of the ACM, 49(7), 49-54, July 2006.
Brian T. Ratchford