Naveen Jindal School Student First To Receive Marketing Award

Joshua Joseph
(Photo courtesy of Ben Stewart

Naveen Jindal School of Management student Joshua Joseph paired baby raising and fundraising in a campaign that increased awareness of the March of Dimes at UT Dallas and earned him the inaugural Collegiate Marketer of the Year Award.

A trophy and the title, the first ever bestowed by the Dallas-Fort Worth chapter of the American Marketing Association, came in April at the first ceremony the chapter has held in more than a decade to honor local excellence in marketing.

Mr. Joseph grabbed judges’ attention by implementing a Baby Bank Campaign to bring in money and promote the March of Dimes, a nonprofit that combats premature births and birth defects. Mr. Joseph helmed an effort that raised more than $2,000.

His support stemmed from membership in the JSOM-based UT Dallas chapter of Phi Beta Lambda, an organization for students entering business. Nationally, Phi Beta Lambda has been a community service partner to the March of Dimes for almost 40 years.

A PBL chapter officer, Mr. Joseph tied Baby Bank giving to the growth of “our own UTD baby.” As donations climbed, the infant reached important milestones, such as entering high school at $1,500 and going on a first date at $2,000.

He and fellow PBL members trumpeted the appeal in person, on Facebook and in a blog. He created an email account, posted progress reports on a PBL bulletin board and landed a front-page article in the campus newspaper.

The campaign team bore in mind that because women give birth, “male students may feel that this cause is not important to them,” Mr. Joseph said.

Mr. Joseph, “represents incredible potential and impact in the field of marketing,” said Julie Haworth, director of JSOM’s undergraduate marketing program. “I fully expect him to be a CMO [chief marketing officer] one day.”

Meanwhile, he has an internship at Mosaic Sales Solutions and has been elected chapter president of Phi Beta Lambda. A senior scheduled to graduate in December, he is enrolled in marketing’s fast-track program to earn a master’s degree.

“I am passionate about marketing,” he said, “and it shows through my work.”