Fraud Summit Highlights ‘People-Reading’ Skills

Mark Salamasick
Want to quickly and accurately deduce how a potential client, boss or top executive will react to information? Learn to predict, within a few minutes, how a person likely will communicate, perform tasks and make decisions — even if you don’t speak the same language or haven’t met yet?

Author, documentary producer and independent investigative journalist Dan Korem taught and spoke about “rapid-fire profiling,” his method for “reading people right the first time” at the Naveen Jindal School of Management’s seventh annual Fraud Summit March 29 and 30.

Mr. Korem defines rapid-fire profiling as the ability to obtain crucial behavioral data about a person “on the spot” without tests or batteries of questions. He taught participants how to profile almost anyone, without stereotyping. Using interactive keypads, they profiled video clips of real people in real situations. Within a day, the average participant typically moves from 25 percent to 75 percent accuracy, Mr. Korem says.

Also the summit’s keynote speaker, Mr. Korem introduced the Korem Profiling System in 1997 in his book The Art of Profiling – Reading People Right the First Time (International Focus Press). He says the system has been successfully used for recruiting, sales, negotiations, team leadership, coaching and recruiting athletes, investigations, military operations and educating students.

Each of the 425 attendees at the sold-out conference received a copy of the book.

“We’ve built the summit into an event that has achieved brand recognition and a reputation that makes people want to return year after year,” Mark Salamasick, head of JSOM’s Internal Auditing program, says. “It’s a quality, first-class event featuring speakers who are unique, charismatic and typically difficult to book. It also offers great networking opportunities.”

Richard Bowen, JSOM senior lecturer in accounting, also made a summit presentation (see Accounting Faculty Member Earns Awards for His Financial Crisis Courage) on whistle-blowing techniques and trends.

Frederick Bennett, managing director in Grant Thornton LLP’s forensic and litigation services practice, headlined one workshop. Mr. Bennett joined Grant Thornton after 23 years with the FBI.