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MS in Marketing Online Degree


The MS in Marketing program is a 36 semester credit hour degree that can be completed entirely online.

Important information about the online MS in Marketing

Online Course Demo

MS in Marketing Informational Videos

Structure of and Pros & Cons of Online Courses

Online Class Group Project Advice

  • Online Courses

Online Courses

Below is a list of planned online courses. To confirm and view the list for the current semester, go to the UT Dallas CourseBook, select Management for School and Online for Instruction Method and make sure it is a course from our MS in Marketing approved degree plan. CourseBook will show the professor, a course description, the syllabus and information concerning proctored exams.

Business Core Courses (6 SEMESTER CREDIT HOURS)
Course # Course Name Fall Spring Summer
MKT 6301 Marketing Management Y Y Y
OPRE 6301 Quantitative Intro to Risk & Uncertainty in Business Y Y Y
Marketing Core Courses (9 SEMESTER CREDIT HOURS)
Course # Course Name Fall Spring Summer
MKT 6309 Marketing Research Y N N
MKT 6310 Consumer Behavior Y Y N
MKT 6339 Capstone Marketing Decision Making (SR) Y N Y

Marketing Management Electives

No track core courses. Complete 21 semester credit hours by taking at least 9 semester credit hours from courses with a MKT prefix from the list below. You may take the remaining 9 semester credit hours from the following list of non-MKT courses:

Course # Course Name Fall Spring Summer
MKT 6321 Interactive and Digital Marketing Y Y Y
MKT 6330 Brand Management Y N N
MKT 6332 Advertising & Promotional Strategy N N Y
MKT 6336 Pricing N N Y
Other Electives
Course # Course Name Fall Spring Summer
ACCT 6201 Financial Accounting Y Y Y
OPRE 6302 Operations Management Y Y Y
OPRE 6332 Spreadsheet Modeling and Analytics Y N N
IMS 6310 International Marketing Y N N
IMS 6360 International Strategy N N Y
ENTP 6370 Entrepreneurship Y N N
ENTP 6375 Technology and New Product Development N N Y
ENTP 6378 Managing the Emerging Enterprise N Y N
ENTP 6390 Business Model Innovation N N Y
OB 6301 Organizational Behavior Y Y Y
OB 6332 Negotiation Y Y N
BPS 6310 Strategic Management Y Y Y
BPS 6311 Strategy Implementation N Y N