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Curriculum - MS in Marketing


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Classes are offered on-campus in the evening (some are available online) and are especially suitable for students working full-time or part-time jobs. Work or educational experience in marketing is desirable but not required. Students are encouraged to review the UT Dallas Graduate Catalog for the most updated curriculum details.

Download Degree Plan Online MS in Marketing

Core Courses

15 semester credit hours

Specialized Tracks

21 semester credit hours

Prerequisite

MKT 6102 Professional Development

6 Specialty Tracks

  • Advertising and Branding

    Core Courses – 12 semester credit hours
    Elective Courses – 9 semester credit hours

  • Business Development and Sales

    Core Courses – 12 semester credit hours
    Elective Courses – 9 semester credit hours

  • Digital Advertising and Marketing

    Core Courses – 15 semester credit hours
    Elective Courses – 6 semester credit hours

  • Marketing Analytics and Customer Insights

    Core Courses – 9 semester credit hours
    Elective Courses – 12 semester credit hours

  • Product Management

    Core Courses – 9 semester credit hours
    Elective Courses – 12 semester credit hours

  • Marketing Management

    This track has no core courses. Students may select any 21 semester credit hours from these courses. However, at least nine semester credit hours must be from courses with MKT prefix.

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Did you know?

Students can obtain a dual Master of Science in Marketing and MBA degree by successfully completing a total of 63 semester credit hours.

Learn more about MS/MBA
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