Master of Science in Marketing

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The Master of Science in Marketing (MS Marketing) is a 36 semester credit hours degree program (12-18 months) that is designed to prepare students seeking higher level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.

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The University of Texas at Dallas is located in the greater Dallas area, home or an important base to many leading marketing–driven companies and advertising agencies such as American Airlines, AT&T, The Container Store, Dr Pepper, Fossil, Frito–Lay, Kimberly–Clark, KBM–Wunderman, JC Penney, Pizza Hut (YUM brands), MARC Research, Mary Kay, Razor, The Richards Group, Savitz Research, Southwest Airlines, TargetBase and Tracy Locke.

In addition, the Telecom Corridor of high–tech business that surrounds UT Dallas is also home to several companies including Alcatel, Cisco, Ericsson, McAfee, Nokia, Texas Instruments and Samsung which require professionals proficient in marketing analytics, business development, digital marketing and product management.

The Marketing Industry Advisory Board has assisted with the program design and continually monitors the course work to ensure the curriculum is both relevant to commercial enterprises and generates future industry leaders with successful career paths. The local chapters of the American Marketing Association and American Advertising Federation are actively involved with our marketing programs and advisory board.

MS in Marketing at UT Dallas To apply for this degree program, an undergraduate business degree is not required (all undergraduate majors welcome).

MS Marketing Program Highlights

  • No prerequisites required
  • Marketing focused: take 11 of the required 12 courses in a marketing area
  • Previous work experience is desirable but not required
  • Financial aid available for domestic students and scholarships

MS Marketing Tracks

  • Advertising and Brand Management
  • Business Development and Sales
  • Digital Advertising & Marketing
  • Marketing Analytics and Market Research
  • Marketing Management
  • Product Management
  • Connect with the Director
  • Degree Plan
  • Student Testimonials
  • Students’ Profile

Marketing is experiencing change due in great part to the growth of behavioral targeting, social media and mobile marketing. Driving the explosive growth and interest for these areas (as well as the more “mature” digital areas such as search and E-commerce) is the fact that companies can now determine the exact ROI of a campaign due to the availability of all kinds of data. We are both proud and excited to introduce our digital marketing track.

The Master of Science in Marketing program prepares students for these growth areas, as well as traditional areas, by emphasizing a proficiency in quantitative skills such as statistics, databases and market research as well as qualitative skills such as consumer behavior. Regardless of the graduate marketing track you pursue, these skills will be what can set you apart from other “marketers” when competing for a job or advancing in your career.

Specialization is also critical in today’s marketplace and our MS in Marketing program allows you to take twice the number of marketing courses than other degree programs. Learn more by attending one of our info sessions or our marketing events.

For the status of your application or questions about the required admission documentation, you may contact the advising office or the MS Marketing program.

Alexander Edsel

Director, MS Marketing Programs

Classes are offered on-campus in the evening (some are available online) and are especially suitable for students working full-time or part-time jobs. Work or educational experience in marketing is desirable but not required. The degree plan includes nine semester credit hours of business core courses, nine semester credit hours of marketing core courses and 18 semester credit hours of marketing focused core courses and/or electives depending on the track chosen.

Printer Friendly 2015 MS in Marketing Degree Plan

Business Core Courses (9 Semester Credit Hours)

  • MKT 6301 Marketing Management
  • OPRE 6301 Quantitative Intro. To Risk & Uncertainty In Business

Marketing Core Courses (9 Semester Credit Hours)

Six MS Marketing Tracks

  • Advertising & Branding
  • Business Development & Sales
  • Digital Advertising & Marketing
  • Marketing Analytics
  • Marketing Management
  • Product Management

For detailed degree plan, please visit UT Dallas Catalog.

Domestic students

International students

We are proud of our MS in Marketing management students. They come from a wide variety of backgrounds and experience and represent an array of races, gender, geography and cultures.

Fall 2013 Student Profile

Class StatisticsPercentage or Number
Canada, China, India, Mexico, Taiwan, Turkey, Venezuela, and the USA
Domestic minorities: Hispanic, African American8%
Average GMAT635
Average TOEFL (iBT)84
Average Work Experience*1.5 years
Median Age23
Average Undergraduate GPA3.5
Average Graduate GPA3.4
Typical Undergraduate Degrees**Communications, Business, Liberal Arts
Internships/Job Placements100% for domestics seeking a paid internship. 60% for international but not always paid-this statistic is highly correlated to your written and verbal proficiency in English, if you have a high Toefl of 95 or greater, then a 90% placement rate is common.

* Work experience is not required for joining the MS Marketing program. However, prior working experience is highly considered and recommended.

** The amount of work experience greatly determines your earning potential when you graduate, 3-4 years of relevant experience is the best minimum to leverage your Master’s degree.

Average Salaries Full Time Jobs

Experience Salary
No experience Approx. $54,000
3-5 years relevant experience $68,000
5 or more years and in a high demand area such as digital, product management or analytics >$80,000

The MS in Marketing helps with career advancement of several domestic graduates have been promoted to Director or VP positions

National statistics show a Master’s degree on average can increase salaries for working graduates by 15%.

The following 2015 salary survey was conducted by the National Association of Colleges and Employers, and highlights the demand for marketing talent. The average starting salary is $77,955. This is more likely to happen in growth areas such as digital, marketing analytics and product management and if you come in with some work experience.

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