Master of Science in Marketing (STEM)

Jindal School master's in marketing students working on a project together

Get a career-focused master’s degree in one of the world’s top cities for business.

Attend an Info-SessionAsk a QuestionApply
Can a Master’s in Marketing Help Your Career?

Flexible Degree Plan

Offering a choice of six tracks and over 60 courses, the Master’s in Marketing STEM-designated degree can be customized to meet the advertising, marketing and media skill needs of graduates entering the data-driven marketplace.

Tuition Admission

Our large number of classes includes in-depth, in-demand marketing core courses plus specialization areas that match your interests and career goals.

Degree Features

  • No course prerequisites
  • An undergraduate business degree is not required; all undergraduate majors are welcome
  • STEM-designated
  • Marketing-focused: You can take 11 of the required 12 courses in marketing
  • You can start in any semester: fall, spring or summer
  • 36 semester credit hours required
  • ­Online courses available; the degree can also be earned entirely online
  • Develop specific and relevant marketable skills

Tracks

Explore the Master’s in Marketing curriculum
ut dallas master's in marketing students collaborating on a project

Focus on Career Growth Areas

Learn such in-demand skills as brand management, customer behavior insights, data analysis and research, digital advertising and marketing, marketing strategy, and more.

The Master’s in Marketing curriculum is designed to provide you the skills that can help you succeed in fast-growing, highest-paying marketing fields. Our tracks and courses focus on very specific in-demand skill sets, software and topics.

See how MS in Marketing alumni are succeeding, and how you can, too

Student Testimonials

Mike H

Mike Hart, MS’14

Vice President of Sales, Lennox Industries

The UTD Marketing master’s program was a great experience. The networking opportunities were excellent, and the quality of the students added to the overall value of the program. I would recommend this program to anyone who wants to gain a deeper knowledge of marketing principles as they apply to the real world of business.
Liquin L

Liquin Luo, MS’17

Data Scientist, Apple

The MS in Marketing program gave me sophisticated marketing analytic knowledge and the ability to think as a thoughtful marketer. The career center at JSOM accelerated my career potential, helping me land a job at Apple.
Jerry H

Jerry Hao, MS’14

Data Scientist, Amazon

The MS in Marketing director and faculty changed my career trajectory to that of a data scientist. Thanks to the high level analytics courses and career-placement opportunities, I was able to get my foot in the door at a prestigious marketing agency, Brierley + Partners, followed quickly by opportunities at Hewlett-Packard, AT&T and Amazon.
Hema Sheasha Sai Ganta

Hema Shesha Sai Ganta, MS ’22

MS in Marketing at UTD is an incredible program. I thoroughly enjoyed pursuing the Marketing Analytics and Customer Insights track. The courses and unparalleled knowledge of professors helped me gain a better understanding of analytical applications in a real-world business setting. I highly recommend this program to anyone who is passionate about marketing.
Mahesh Jajoo

Mahesh Jajoo

This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.
Holly Lynn

Holly Lynn

UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!
Andrew F

Andrew Franco, BS’12, MS’12

Andrew Franco, JSOM graduate with BS’12 and MS’12, shares how completing his MS in Marketing enabled him to move his career forward.

Rahul Rai

Rahul Rai

My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.
Michelle Bassil

Michelle Bassil, MS ’22

The MBA & Master of Science in Marketing programs have provided me with the opportunity to gain a vast amount of relevant knowledge that is applicable to real-world business problems. I am grateful to have had the opportunity to further my education in a way that allowed me to pursue multiple interests simultaneously!
Ada Z

Ada (Zhu) Choi, BS’14, MS’15

Retail Strategy Manager, Samsung Electronics America

The MS in Marketing prepared me to face real-world challenges through very applicable courses and ample networking opportunities. The professors and courses gave me deeper knowledge. If you crave intellectual stimulation and growth, I’d highly recommend the master’s program at UTD.
Mao L

Mao Li, MS’14

Senior Manager of Competitive Intelligence, Health System, Marketing Insights and Analytics, Philips

The MS in Marketing program is a well-organized program with agile setup. It has different tracks to choose to fit your career direction. I highly recommend the program for further development in the marketing industry.
Allison Lutz Waldon

Allison Lutz Waldon

The MBA/M.S. Marketing program has allowed me to build and develop skills that I’ve been able to apply to projects in my current role. The flexible degree plan allows me to take classes while working full-time in marketing.
See all Master’s in Marketing Testimonials

Student Experiences

Joshua Schapp

My Professors Brought the Latest Tools and Techniques Into the Online Classroom

Written by Joshua Schaap

Ultimately, what drove my final decision was my in-person meeting with MS in Marketing Program Director Alex Edsel in January 2018. Director Edsel made time to visit with me while I was in Dallas for a business trip despite his busy schedule. We discussed topics relating to web analytics, advanced attribution and an in-depth review of the MS in Marketing program. After this meeting, I knew the Naveen Jindal School of Management was a perfect match for me.

Smruti Lyer

My Favorite Marketing Courses

Written by Smruti Iyer

At UTD I’m pursuing double master’s degrees in management science and marketing. The marketing program offers many courses covering a wide range of topics. They cater to the interests of all students pursuing marketing, which was the main reason I chose this program. The program continually updates and upgrades its courses to stay relevant with the current industry requirements. Alex Edsel, the program director, also holds course previews every semester, which was one of the most helpful sessions during my master’s experience.

See all Master’s in Marketing Experiences

Student Ambassadors

Sai Vishnu, MS Marketing, Class of 2024

Sai Vishnu, MS Marketing, Class of 2024

India, Class of 2024, Spring

After working for two years in the product marketing stream, I have decided to pursue my Master’s degree. I am thankful that I became an MS Marketing student here at JSOM. This course is very flexible from a course’s point of view. And it also combines data-driven marketing subjects where you can work on real-time data. Additionally, joining the American Marketing Association Club at UTD offers some hands-on experience.
Rukkaiya, MS Marketing, Class of 2024

Rukkaiya, MS Marketing, Class of 2024

India, Class of 2024, Spring

The MS in Marketing program opened up new avenues for me in the ever-evolving field of marketing and gave me a chance to learn analytical skill sets that can be hard to gain while working in a professional environment. The program is highly customizable and offers courses from every stream of marketing, giving you the opportunity to define your own path and essentially choose the kind of marketer you want to be.
Varun, MS Marketing, Class of 2024

Varun, MS Marketing, Class of 2024

Richardson, Texas, Class of 2024, Spring

The MS in Marketing Program at JSOM provides students with in-depth knowledge and a deep understanding of marketing concepts, strategies, and tactics. The program provides opportunities for students to interact with industry professionals through guest lectures, internships, and networking events. I personally have benefited from the wide variety of specializations that the program offers, which helped me to tailor my studies to my specific career’s goals.
See all Master’s in Marketing Ambassadors
evening skyline of the city of dallas

Located in the Dallas Metroplex

The Dallas/Fort Worth metroplex is rated by Forbes magazine as the No. 1 “Best City for Jobs,” 2018.

Home to more than 900 advanced multinational technology firms and a number of Fortune 500 companies, Dallas is one of America’s top cities for job growth — and offers an affordable cost of living.

Sign up for an information session to get specific information you’re looking for

Tips for Applying for a Scholarship

JSOM offers a variety of merit and need-based scholarships to help new and current students meet the challenge of funding their education. Please read the specific criteria for each scholarship, write a thoughtful essay when required. Also make sure you have finalized and submitted your Master’s in Marketing application before applying for a scholarship.

Apply for Scholarship
student working on her UT Dallas application for Jindal School graduate admission on her laptop

Ready to start your graduate application?

Before you apply, get familiar with the application process for Jindal School graduate programs at UT Dallas.

How to Apply
Have questions about the program?

If you have a question about the Master of Science in Marketing (STEM) program, please fill out the form below. We will reply back asap.

Ask a Question

Do you have questions regarding our admission process or a particular academic program? We are here to help. If you have a question that is not answered by our FAQ or Apply pages, please complete the form below to receive a response in two to three business days. Thank you for your interest in the Naveen Jindal School of Management at The University of Texas at Dallas.