Tenth Annual UT Dallas Frank M. Bass FORMS Conference


(Frontiers of Research in Marketing Science)

February 18 – 20, 2016


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Frank M. Bass

Frank M. Bass was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers.


“The UT Dallas Frank M. Bass FORMS Conference is a marketing conference that intends to foster high quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas. The conference will be held at the Naveen Jindal School of Management at The University of Texas at Dallas (UT Dallas).”

Sponsored by The Morris Hite Center at The Jindal School of Management

Keynote Speaker

Patrick

The keynote speaker for the Tenth Annual UT Dallas FORMS Conference is Professor K. Sudhir, Yale School of Management where he serves as James L. Frank Professor of Marketing, Private Enterprise and Management & Director of China India Insights (CIIP) Program.

PROFESSOR K. SUDHIR IS JAMES L. FRANK PROFESSOR OF MARKETING, PRIVATE ENTERPRISE AND MANAGEMENT and director of the Yale China India Insights (CIIP) Program. His research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. As director of the China India Insights Program, he also specializes in research on consumers in emerging markets. He has consulted for Fortune 500 U.S. firms and Indian firms across many industries such as technology, financial services, entertainment, and retailing, specializing in analyzing their internal data to obtain actionable market insights. He leads the data-driven academic-industry research partnerships at the Yale Center for Customer Insights (YCCI).

Professor Sudhir’s research has been honored with numerous best paper awards across all major quantitative marketing journals. Two of his papers were nominated among the top ten papers published in the last ten years in Marketing Science and Management Science for their Long-Term Impact over three consecutive years from 2009-2011. He has received the Little and Bass Best Paper Awards at Marketing Science and the Lehmann Award at the Journal of Marketing Research; and honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing. He has also been a finalist for the Paul Green Award at the Journal of Marketing Research.

He currently serves as Editor-in-Chief of Marketing Science. Previously, he served as Senior Editor at Marketing Science and Associate Editor at Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics.

Conference Registration and Schedule

For faculty, the conference registration fee is $300 until January 30, 2016. After January 30, 2016, the fee will be $350. The fee for PhD students is $50. Fees are nonrefundable after February 10, 2016.

2016 Schedule

We look forward to seeing you at the conference!

Faculty Register Here

PhD Students Register Here

Conference Hotel

“Conference Hotel is Full”. Click here for other hotels.

Location

All sessions will be held at the Jindal School of Management at The University of Texas at Dallas. The Jindal School is denoted as JSOM on the campus map.

Parking and Shuttle Schedule

If you will be driving a personal vehicle to the campus and need a parking permit, please contact Debbie Davis. A parking permit and maps will be sent to you the week of the conference.

If you are flying in and staying at the Hyatt Regency Hotel, shuttles will be provided to and from the conference.

Shuttle and Bus Schedule for Hyatt Regency Guests:
Thursday 10:30 am Hyatt shuttle to UT Dallas (You need to schedule this trip with the hotel.)
Thursday 5:30 pm Echo Transportation 56-passenger bus picks up Hyatt’s registered guests at UT Dallas to take them back to the Hyatt Regency hotel.
Friday 7:00 am Echo Transportation 56-passenger bus picks up Hyatt’s registered guests at the Hyatt Regency and drops them off at UT Dallas by 7:30 am.
Saturday 7:00 am Echo Transportation 56-passenger bus picks up Hyatt’s registered guests at the Hyatt Regency and drops them off at UT Dallas by 7:30 am.
Saturday afternoon none Due to the different flight schedules of the Hyatt guests, please let the Hyatt Regency hotel know if you need a shuttle to come pick you up at the conclusion of the conference at UT Dallas and take you back to the hotel.

The University of Texas at Dallas

800 West Campbell Road
Richardson, TX 75080-3021