Tenth Annual UT Dallas Frank M. Bass FORMS Conference

(Frontiers of Research in Marketing Science)

February 18 – 20, 2016

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Frank M. Bass

Frank M. Bass was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers.

“The UT Dallas Frank M. Bass FORMS Conference is a marketing conference that intends to foster high quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas. The conference will be held at the Naveen Jindal School of Management at The University of Texas at Dallas (UT Dallas).”

Sponsored by The Morris Hite Center at The Jindal School of Management

“Call for Papers – Deadline is December 1, 2015”

Keynote Speaker


The keynote speaker for the Tenth Annual UT Dallas FORMS Conference is Professor K. Sudhir, Yale School of Management where he serves as James L. Frank Professor of Marketing, Private Enterprise and Management & Director of China India Insights (CIIP) Program.

PROFESSOR K. SUDHIR IS JAMES L. FRANK PROFESSOR OF MARKETING, PRIVATE ENTERPRISE AND MANAGEMENT and director of the Yale China India Insights (CIIP) Program. His research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. As director of the China India Insights Program, he also specializes in research on consumers in emerging markets. He has consulted for Fortune 500 U.S. firms and Indian firms across many industries such as technology, financial services, entertainment, and retailing, specializing in analyzing their internal data to obtain actionable market insights. He leads the data-driven academic-industry research partnerships at the Yale Center for Customer Insights (YCCI).

Professor Sudhir’s research has been honored with numerous best paper awards across all major quantitative marketing journals. Two of his papers were nominated among the top ten papers published in the last ten years inMarketing Science and Management Science Science for their Long-Term Impact over three consecutive years from 2009-2011. He has received the Little and Bass Best Paper Awards at Marketing Science and the Lehmann Award at the Journal of Marketing Research; and honorable mentions for the Wittink Award in in Quantitative Marketing and Economicsand Best Paper Award in International Journal of Research in MarketingHe has also been a finalist for the Paul Green Award at the Journal of Marketing Research

He currently serves as Senior Editor at Marketing Science. Prior to accepting the Senior Editor position, he served as an Associate Editor at Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics. He was also on the editorial boards of the Journal of Marketing, and the Journal of Retailing.

Conference Registration and Schedule

For faculty, the conference registration fee is $300 until January 30, 2016. After January 30, 2016, the fee will be $350. The fee for PhD students is $50. Fees are nonrefundable after February 10, 2016.

We look forward to seeing you at the conference!

Faculty Register Here

PhD Students Register Here

Conference Hotel

Click Here for Hotel Registration. The special conference rate is $99 until February 4, 2016.


All sessions will be held at the Jindal School of Management at The University of Texas at Dallas. The Jindal School is denoted as JSOM on the campus map.


A parking permit will be sent to you the week of the conference. If you are flying in and staying at the Hyatt Regency Hotel, shuttles will be provided to and from the conference. If you will be driving a personal vehicle to the campus and need a parking permit, please contact Debbie Davis.

The University of Texas at Dallas

800 West Campbell Road
Richardson, TX 75080-3021