12th Annual Frank M. Bass UTD-FORMS Conference

Call For Papers

12th Annual Frank M. Bass UTD-FORMS Conference, March 1-3, 2018

Submit Full Paper

It is a wonder how time flies! It is the twelfth year that UTD is planning to host the Frank M. Bass Frontiers of Research in Marketing Science (FORMS) conference. We recognize Frank’s many contributions to Marketing Science and its development as a field and invite leading scholars across the globe to participate in the conference. It is my honor to coordinate the activities for this conference.

As always, the emphasis of the conference is on quantitative research in marketing with a focus on new approaches and topics in the application of marketing science to address marketing issues. Papers that develop and employ analytical and empirical methods to solve marketing issues are especially encouraged.  

We will host the conference in the Jindal School of Management at the University of Texas at Dallas, Richardson, Texas with presentations starting on Thursday, March 1, 2018 and ending on the afternoon on March 3, 2018. We are looking to select about 20-22 papers. The format will be an approximately 45 minute presentation by the author(s) and a 10-minute critique by a knowledgeable discussant.

Researchers interested in presenting a paper at the conference should submit full papers to Bass FORMS Conference by Nov 15, 2017. The conference committee will select the papers based on the contribution, relevance, the potential to generate further research, and other criteria. Preference will be given to completed papers.

Conference Committee
  • Catherine Tucker (MIT)
  • Anthony Dukes (USC)
  • Pedro Gardete (Stanford)
  • Kinshuk Jerath (Columbia)
  • Andrew Ching (Toronto)
Keynote Speaker

The keynote speaker this year is Dr. V. Kumar, Editor-in-Chief of Journal of Marketing, Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director of the Ph.D. Program in Marketing at Georgia State University. You can find Dr. V. Kumar’s CV and information about his research at www.drvkumar.com.

Conference space is limited to about 100 attendees. Conference and registration information will be soon available at: http://jindal.utdallas.edu/marketing/forms-conference/

Special Session

Unlike previous years, at the end of Bass conference we will have a special session on Saturday afternoon to honor Dr. Brian Ratchford, who has announced his plan to retire. So the conference will not end by Saturday afternoon as usual, but we will have papers in the afternoon, followed by a banquet dinner on Saturday March 3.

Please plan your trips accordingly so as to leave Dallas on Sunday March 4, not on Saturday.

We look forward to your participation in both events – Bass FORMS conference and special session to honor Dr. Brian Ratchford.

B.P.S. Murthi
UTD-FORMS Conference chair