List of Published Works



The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works for the last six years are provided here.

To request a copy of a particular work, forward a request to the appropriate contact:
Click on the area name to see articles
Academic Area Contact
Accounting Gail Thompson
Finance / Managerial Economics Beverly Young
Information Systems Aylin Calisir
Operations Management Erica Garza
Marketing Andrea M Hapeman
Organizations, Strategy and International Management Van Dam


Bruce, Norris

Discovering How Advertising Grows Sales and Builds Brands. Journal of Marketing Research, 49(6): 793-806.. (2012).
with K. Peters, P. Naik


"Dynamic Effectiveness of Advertising and Word-of-Mouth in Sequential Distribution of New Products.". Journal of Marketing Research, , 49((4)). (2012).
with N. Zhang Foutz, C. Kolsarici


Pooling and forgetting effects in multi-theme advertising: Tracking the ad-sales relationship with particle filters. Marketing Science, 27(4): 659-673.. (2008).


Wearout effects of different advertising themes: A dynamic Bayesian model of the advertising-sales relationship. Marketing Science, 25(4): 350-366.. (2007).
with B.P.S. Murthi and S. Majumdar


Enabling the willing: Consumer rebates for durable goods. Marketing Science, 25(4): 350-366.. (2006).
with P. Desai and R. Staelin


Trade Promotions of Consumer Durable: Theory and Empirical Evidence. Journal of Marketing Research, 42(1): 54-66.. (2005).
with P.S. Desai and R. Staelin


Seller rating, price, and default in online auctions. Journal of Interactive Marketing, 18(4): 37-50.. (2004).
with R. Rao and E. Haruvy


Feedback Trust and Reputation in Online Pricing. Journal of Interactive Marketing, 18(4): 37-49.. (2004).
with R. Rao and E. Haruvy


Dover, Howard

"Moving Beyond Consultation and into Action with a Client Project.". American Journal of Business Education, , 3: : 261-268... (2012).
with Sara Ewing


"Time Pressure, Time Saving and Online Shopping: Exploring a Contradiction.". Journal of Applied Business Research, , 25((5)). (2009).
with Pamela L. Alreck, Gerard R. DiBartolo, Memo Diriker, Kirsten A. Passyn & Robert B. Settle


"Asymmetric Effects of Dynamic Usage Behavior on Duration in Subscription Based Online Service.". Journal of Interactive Marketing, , 20((3-4)): : 5-15... (2006).
with BPS Murthi


"Asymmetric Effects of Usage Behavior on Customer Lifetime Duration.". 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing, New York, 11/18-11/19/2005.
with BPS Murthi


"Building Student Networks with LinkedIn: The Potential for Connections, Internships, and Jobs.". Marketing Education Review, , 24((1)): : 15-20... (. (2014).).
with Robert M. Peterson


Edsel, Alexander

Avoiding the "Blame Game": When launches fail, try a Product Failure Audit to identify the cause or causes. pdma Visions, 35(1): 18-21.. (2011).


Haruvy, Ernan

Does higher transparency lead to more search in Online Auctions?. Production and Operations Management, 23(2): 197-209.. (2014).
with PTL Popkowski Leszczyc, Y. Ma


Increasing Revenue by Decreasing Information in Procurement Auctions. <em>Production and Operations Management</em>, 22(1): 19-35.. (2013).
with E. Katok


Various Strategies to Handle Cannibalization in a Competitive Duopolistic Market. International Transactions in Operation, 20(2): 155-188.. (2013).
with D. Miao, K.E. Stecke


Tiers in One-sided Matching Markets: Theory and Experimental Investigation. Management Science, 59(6): 1458-1477.. (2013).
with Yu Wang


"Between-Game Rule Learning in Dissimilar Symmetric Normal-Form Games.". Games and Economic Behavior, , 74: : 208-221... (2012).
with D. Stahl


Two-Stage Pricing for Custom-Made Products. <em>European Journal of Operational Research</em>, 219(2): 405-414.. (2012).
with T. Li, S. Sethi


"Social distance in a virtual world experiemtn.". Games and Economic Behavior, , 72((2)): : 400-426... (2011).
with M. Fiedler, S. Li


"Group Identity in Markets.". International Journal of Industrial Organizat, , 29((1)): : 104-115... (2011).
with S. Li, K. Dogan


"Remarks on Virtual World and Virtual Reality Experiments.". Southern Economic Journal, , 78((1)): : 87-94... (2011).
with G. Harrison, E. Rutstrom


"Challenges and Opportunities in Economics Experiments in Virtual Worlds.". Southern Economic Journal, , 78((1)): : 1-5... (2011).


Are You Risk Averse Over Other Peoples Money?. Southern Economic Journal, 77(4): 901-913.. (2011).
with S. Chakravarty, G. Harrison & E. Rustrom


"Search and Choice in Online Consumer Auctions.". Marketing Science, , 29((6)): : 1152-116.. (2010).
with PTL Popkowski Leszczyc


"Adaptive Behavior Leads to Under-diversification.". Journal of Economic Psychology, , 31: : 985-995... (2010).
with U. Ben Zion, I. Erevy, T. Shavit


Who should practice price discrimination using rebates in an asymmetric duopoly?. Quantitative Marketing and Economics, 8(1): 61-90.. (2010).
with K.E. Dogan, R. Rao


Two-stage Prize Promotions and the Value of Unresolved Uncertainty. Marketing Letters, 21: 149-162.. (2010).
with I. Erev


Internet Auctions. Foundations and Trends in Marketing, 4(1): 1-75.. (2009).
with P.T.L. Popkowski Leszczyc


Testing Theories of Behavior for Extensive-Form Two-Player Two-Stage Games. Experimental Economics, 12(2): 242-251.. (2009).
with D. Stahl


A choice prediction competition, for choices from experience and from description. Journal of Behavioral Decision Making, Forthcomin. (2009).
with Ido Erev, Eyal Ert, Alvin E. Roth, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Stewart, Robert West and Christian Lebiere


The impact of online auction duration. Decision Analysis, 7(1): 99-106.. (2009).
with Peter Popkowski Leszczyc


The Lab versus the Virtual Lab and Virtual Field--An Experimental Investigation of Trust Games with Communication. Journal of Economic Behavior and Organization, 72(2): 716-724.. (2009).
with M. Fiedler


Bidder Motives in Cause Related Auctions. International Journal of Research in Marketing, 26(4): 324-331.. (2009).
with Peter Popkowski Leszczyc


Competition Between Auctions. Marketing Letters, 19: 431-448.. (2008).
with P.T.L. Popkowski Leszczyc, O. Carare, J. Cox, E. A. Greenleaf, W. Jank., S. Jap., Y.-H. Park and M. H. Rothkopf


r "On the Application and Interpretation of Learning Models" Experimental Business Research. Rami Zwick and Amnon Rapoport Kluwer Academic Publishers, 2002 .
with I. Erev


"The Impact of Asset Repurchases and Issues in an Experimental Market.". Review of Finance. (. (Forthcoming).).
with Charles Noussair, Owen Powell


"The Impact of Relative Position, Prices of Sacrifice and Reciprocity: An Experimental Study using Individual Decisions.". Social Choice and Welfare. (. (Forthcoming).).
with J.E. Brandts, E. Fatas, F. Lagos


"The takeover game.". Journal of Behavioral and Experimental Finance, , 1((March)): : 85-98... (. (2014).).
with Sascha Fullbrunn


"Bidding on quality in buyer-determined online reverse auctions.". Journal of Marketing Research, , 50((2)): : 241-258... (. (2013).).
with S. Jap


"A psychological re-examination of the Bertrand paradox.". Southern Economic Journal, , In Press. (. (2013).).
with Enrique Fatas, Antonio J. Morales


r ". " "The Divident Puzzle: A Laboratory Investigation."."" . Research in Experimental Economics.. Sean M. Collins, R. Mark Isaac, Douglas A. Norton . Emerald Group Publishing Limited, , , . ().. : 87-110..
with Sascha Fullbrun


Strategic Implications of the Inverse Relationship between Price Variability and Customer Price Sensitivity. Journal of Business. (Forthcoming).
with W. F. Bass and A. Prasad


Inter-organizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions. Journal of Marketing Research, 45(5): 550-61.. (2008).
with S. Jap


Subgame Perfection in Ultimatum Bargaining Trees. Games and Economic Behavior, 63: 292-307.. (2008).
with D. Stahl


Open Source Development with a Commercial Complementary Product or Service. Production and Operations Management, 17(1(January-): 29-43.. (2008).
with S. Sethi and J. Zhou


Competition with Open Source as a Public Good. Journal of Industrial and Management Optimization, 4(1): 199-211.. (2008).
with S. Sethi and R. Zhang


Level-n bounded rationality and dominated strategies in normal form games. Journal of Economic Behavior and Organization, 66(2): 226-232.. (2008).
with D. O. Stahl


Level-n bounded rationality in two-player two-stage games. Journal of Economic Behavior and Organization, 65(1): 41-61.. (2008).
with D. O. Stahl


Social Distance and Reciprocity: An Internet Experiment. Journal of Economic Behavior and Organizations, 63(1): 88-103.. (2007).
with G. Charness and D. Sonsino


The Impact of Prior Choices on Subsequent Valuations. Managmeent Science, 53(8): 1217-1233.. (2007).
with E. Ofek and M. Yildiz


Traders' Expectations in Asset Markets: Experimental Evidence. American Economic Review, 97(5): 1901-1920.. (2007).
with Y. Lahav and C. Noussair


A Comparison of Buyer-Determined and Price-Based Multi-Attribute Mechanisms. Marketing Science, 26: 629-641.. (2007).
with R. Engelbrecht-Wiggans and E. Katok


The Effect of Variability in Price on Consumer Brand Choice. Review of Marketing Science, 5(4). (2007).
with B. P. S. Murthi and H. Zhang


Equilibrium selection and bounded rationality in symmetric normal form games. Journal of Economic Behavior and Organization, 62(1): 98-119.. (2007).
with D. O. Stahl


Equilibrium Selection and the Role of Information in Repeated Matching Markets. Economic Letters, 94: 284-289.. (2007).
with U. Unver


Hierarchical Thinking and Learning in Rank Order Contests. Experimental Economics, 10(3): 305-316.. (2007).
with O. Carare and A. Prasad


The Link Between Incentives and Product Performance in Open Source Development: An Empirical Investigation. Global Business and Economics Review, 9: 151-169.. (2007).
with S. Chakravarty and F. Wu


Risk Aversion and Under-hedging. Journal of Economics and Business, 59(3): 181-198.. (2007).
with T. U. B. Shavit


Other-Regarding Preferences: Egalitarian Warm Glow, Empathy, and Group Size. Journal of Economic Behavior and Organization, 61(1): 20-41.. (2006).
with D. Stahl


The Effect of Short Selling on Bubbles and Crashes in Experimental Spot Asset Markets. Journal of Finance, 61: 1119-1157.. (2006).
with C. Noussair


Variable Pricing in Oligopoly Markets. Journal of Business, 79(6): 2789-2810.. (2006).
with F. Bass and E. Haruvy


Freeware as a Competitive Deterrent. Information Economics and Policy, 17(4): 513-534.. (2005).
with A. Prasad


Generality, Repetition and the Role of Descriptive Learning Models. Journal of Mathematical Psychology, 49(5): 357-371.. (2005).
with I. Erev


r "Optimal Firm Contributions to Open Source Software: Effects of Competition, Compatibility and User Contributions" Optimal Control and Dynamic Games: Applications in Finance, Management Science, and Economics-Essays in Honor of Suresh Sethi (Advances for Computational Management Science Series). hrisophe Deissenberg and Richard Hartl Kluwer, 2005 .
with R. Zhang, A. Prasad and S. Sethi


The Dynamics and Unique Characteristics of the Law Clerk Matching: An Experimental Investigation. Journal of Economic Dynamics and Control, 30: 457-486.. (2005).
with A. Roth and U. Unver


Adaptive Portfolio Allocation with Options. Journal of Behavioral Finance, 5(1): 43-56.. (2004).
with U. Benzion and T. Shavit


Deductive versus Inductive Equilibrium Selection: Experimental Results. Journal of Economic Behavior and Organization, 53(3): 319-331.. (2004).
with D. Stahl


The inefficiency of splitting the bill. Economic Journal, 114(495): 265-280.. (2004).
with U. Gneezy and H. Yafe


Seller Rating, Price, and Default in Online Auctions. Journal of Interactive Marketing, 18(4): 41-50.. (2004).
with R. Rao and N. Bruce


Software Piracy: Market penetration in the Presence of Network Externalities. Journal of Business, 77(2): 81-107.. (2004).
with A. Prasad and V. Mahajan


Deadline in bargaining: Evidence from the reverse ultimatum game. Games and Economic Behavior, 45(2): 347-368.. (2003).
with U. Gneezy and A. Roth


Harvesting Altruism in Open Source Software Development. Journal of Optimization Theory and Applications, 118(2): 381-416.. (2003).
with A. Prasad and S.Sethi


Altruism, Equity and Reciprocity in a Gift-Exchange Experiment: An Encompassing Approach. Games and Economic Behavior, 40(2): 203-231.. (2002).
with G. Charness


Aspiration-based and Reciprocity-based Rules in Learning Dynamics for Symmetric Normal-Form Games. Journal of Mathematical Psychology, 46(5): 531-553.. (2002).
with D.O. Stahl


Frequent Probabilistic Punishment in Law Enforcement. Economics of Governance, 3(1): 71-86.. (2002).
with O. Perry and I. Erev


Identification and Testing of Modes in Beliefs. Journal of Mathematical Psychology, 46(1): 88-109.. (2002).


Reinforcement Learning and the Prevention of Data Catastrophes. Journal of Managerial Psychology, 17(7): 599-611.. (2002).
with E. Yehiam and I. Erev


Honka, Elisabeth

The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review. Yale Journal of Health Policy, Law and Economics, 5(2): 785-822.. (2005).
with Puneet Manchanda


"Quantifying Search and Switching Costs in the US Auto Insurance Industry.". RAND Journal of Economics, , Forthcom. (. (2014).).


Kuksov, Dmitri

A Model of the "It" Products in Fashion. Marketing Science, 32(1): 51-69.. (2013).
with Kangkang Wang


Advertising and Consumers' Communication. Marketing Science, 32(2): 294-309.. (2013).
with Ron Shachar, Kangkang Wang


Competition in a Status Goods Market. Journal of Marketing Research</em>, 49(5): 609-623.. (2012).
with Ying Xie


"Intraconnectivity and Interconnectivity: When Value creation May Reduce Profits.". Marketing Science, , 31((4)): : 587-602... (2012).
with Tingting He, Chakravarthi Narasimhan


Competition in Shopping Experience. Marketing Science, 31(6): 913-933.. (2012).
with Ganesh Iyer


"Pricing, Frills, and Customer Ratings.". Marketing Science, , 29((5)): : 925-943... (2010).
with Ying Xie


"When More Alternatives Lead to Less Choice.". Marketing Science, , 29((3)): : 507-524... (2010).
with J. Miguel Villas-Boas


"Consumer Feelings and Equilibrium Product Quality.". Journal of Economics and Management Strategy<, , 19((1)): : 137-168... (2010).
with Ganesh Iyer


"Information Provision in a Vertically Differentiated Competitive Marketplace.". Marketing Science, , 29((1)): : 122-138... (2010).
with Yuanfang Lin


"Communication Strategy in Partnership Selection.". Quantitative Marketing and Economics, , 7((3)): : 267-288... (2009).


"Endogeneity and Individual Consumer Choice.". Journal of Marketing Research,, , 45((6)): : 702-714... (2008).
with J. Miguel Villas-Boas


"Brand Value in Social Interaction.". Management Science, , 53((10)): : 1634-164.. (2007).


"The Effects of Costs and Competition on Slotting Allowances.". Marketing Science, , 26((2)): : 259-267... (2007).
with Amit Pazgal


"Search, Common Knowledge, and Competition.". Journal of Economic Theory, , 130: : 95-108... (2006).


"Incorporating Behavioral Anomalies in Strategic Models.". Marketing Letters, , 16((3)): : 361-373... (2005).
with Chakravarthi Narasimhan, Chuan He, Eric Anderson, Lyle Brenner, Preyas Desai, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Rick Staelin, George Wu, Z. John Zhang


"Buyer Search Costs and Endogenous Product Design.". Marketing Science, , 23((4)): : 490-499... (2004).


"The Bright Side of Loss Aversion in Dynamic and Competitive Markets.". Marketing Science, , forthcom. (. (2014).).
with Kangkang Wang


Kumar, Nanda

Consumer Stockpiling and Competitive Promotional Strategies. Marketing Science, 33(1): 94-113.. (2014).
with Ram Rao


Pricing Models for Online Advertising: CPM versus CPC. Information Systems Research, 23(3-1): 804-822.. (2012).
with Kursad Asdemir and Varghese S. Jacob


Content Provision Strategies in the Presence of Peer-to-Peer-Networks. Information Systems Research, 23(3): 960-975.. (2012).
with Monica Johar and Vijay Mookerjee


Vendor Selection in a Supply Chain: Quality and Clientele Effects. Journal of Retailing, 86(2, June): 148-58.. (2010).
with Suresh Radhakrishnan and Ram Rao


Price competition with repeat, loyal buyers. Quantitative Marketing and Economics, 5(4): 333-359.. (2007).
with E.T. Anderson


On Complementing the Retail Channel with a Direct Online Channel. Quantitative Marketing and Economics, 4(3): 289-323.. (2006).
with R. Ruan


Using Basket Information for Intelligent Supermarket Pricing. Marketing Science, 25(2): 188-199.. (2006).
with N. Kumar


On Customized Product, Standard Products and Competition. Marketing Science, 25(5): 525-537.. (2006).
with N. Syam


Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs. Journal of Economic Theory, 116(1): 177-186.. (2004).
with E. Anderson and S. Rajiv


Murthi, B.P.S.

The effects of centrality and distinctiveness on the usage of co-promotions. Association for Consumer Research Conference, Duluth, Minnesota, 2008.
with H. Yilmaz and A. Kirmani


When old is gold: The role of business longevity in risky situations. Journal of Marketing, 72(1): 95-107.. (2008).
with P. Desai and A. Kalra


Acquisition, Affinity and Rewards - Do they stay or do they go?. Journal of Financial Services Marketing, 13(3): 221-233.. (2008).
with E. Steffes and B.P.S. Murthi


The effect of variability in price on consumer brand choice. Review of Marketing Science, 5(4). (2007).
with B. Zhang and E. Haruvy


The impact of racial diversity on intermediate and long term performance: The moderating role of environmental context. Strategic Management Journal, 28(12): 1167-1266.. (2007).
with O. Richard and K. Ismail


Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of Advertising-Sales Relationship. Marketing Science, 26(2): 179-195.. (2007).
with N. Bruce, F. Bass and S. Majumdar


Asymmetric effects of dynamic usage behavior on duration in subscription based online service. Journal of Interactive Marketing, 20(3-4): 5-15.. (2006).
with H.F. Dover


The role of the management sciences in research on personalization. Management Science, 49(10): 1344-1362.. (2003).
with S. Sarkar


Price Awareness and Consumers Use of Deals in Brand Choice. Journal of Retailing, 88(1): 34-46.. (2012).
with Ram C. Rao


What Price Loyalty? A Fresh Look at Loyalty Programs in the Credit Card Industry. Journal of Financial Services Marketing, 16(1): 5-13.. (2011).
with Erin Steffes, Abdul Rasheed


Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry. Journal of Financial Services Marketing, 16(2): 90-100.. (2011).
with Erin Steffes, Ram Rao


r "Flexible Pricing on The Internet: State of the Art" Dynamic Pricing: Concepts and Applications. Suresh K ICFAI University Press, 2006 .


Murthi, BPS

Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management. European Journal of Operational Research, 224(2): 425-434.. (2013).
with Shweta Singh, Erin Steffes


Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching. Journal of Interactive Marketing, 27(2): 83-97.. (2013).
with Ali Bakhtiari, Erin Steffes


An Empirical Analysis of Stratgic Groups in the Airline Industry using Latent Class Regressions. Managerial and Decision Economics, 34(2): 59-73.. (2013).
with Abdul Rasheed, Irene Goll


"A Note on Shift in Demand for Music: Causal Effect of Online File Sharing and Digital Music on Album Sales.". Journal of Organizational Computing and Electronic Commerce, , Forthcom. (. ().).
with Byungwan Koh, Srinivasan Raghunathan


Prasad, Ashutosh

Lead Time and Price Quotation Mode Selection: Uniform or Differentiated?. Production and Operations Management, 21(1): 177-193.. (2012).
with Xuying Zhao, Kathryn Stecke


"Co-op Advertising in Dynamic Retail Oligopolies.". Decision Sciences, , 43((1)): : 73-106... (2012).
with X. He, A. Krishnamoorthy, S.P. Sethi


Understanding the Impact of Churn in Dynamic Oligopoly Markets. <em>Automatica</em>, Forthcomin. (2012).
with Prasad A. Naik, Suresh P. Sethi


"How Consumers Use Product Reviews in the Purchase Decision Process.". Marketing Letters, , Forthcom. (2012).
with Sungha Jang, Brian Ratchford


"Retail Competition and Cooperative Advertising.". Operations Research Letters, , 39((1)): : 11-16... (2011).
with X. He, A. Krishnamoorthy, S.P. Sethi


r ". " "Demand Elasticity."."" . Marketing Strategy.. RA Peterson, R. Kerin, J. Sheth , N.K. Malhotra . Wiley International Encyclopedia of Marketing, , , 2011 : 60-67...


Advance Selling by a Newsvendor Retailer. Production and Operations Management, 20(1): 129-142.. (2011).
with Kathryn E. Stecke and Xuing Zhao


"Optimal Bundling of Technological Products with Network Externality.". Management Science, , 56((12)): : 2224-223.. (2010).
with R. Venkatesh, Vijay Mahajan


Optimal Pricing and Advertising in a Durable Good Duopoly. European Journal of Operations Research, 200: 486-497.. (2010).
with Anand Krishnamoorthy and Suresh P. Sethi


r "Internal Marketing" Marketing Strategy in Wiley International Encyclopedia of Marketing. R. Kerin & R.A. Peterson, J. Sheth & N.K. Malhotra Wiley, 2010 .


Integrated Marketing Communications in Markets with Uncertainty and Competition. Automatica, 45: 601-610.. (2009).
with S.P. Sethi


Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg strategies. Production and Operations Management, 18(1): 78-94.. (2009).
with X. He and S. P. Sethi


Optimal Advertising and Pricing in a New-Product Adoption Model. Journal of Optimization Theory and Applications, 139(2): 351-360.. (2008).
with S.P. Sethi and X. He


Building Brand Awareness in Dynamic Oligopoly Markets. Management Science, 54(1): 129-138.. (2008).
with P.A. Naik and S.P. Sethi


Competition with Open Source as a Public Good. Journal of Industrial and Management Optimization, 4(1): 199-211.. (2008).
with E. Haruvy, S.P. Sethi and R. Zhang


What can grocery basket data tell us about health consciousness?. International Journal of Research in Marketing, 25(4): 301-309.. (2008).
with A. Strijnev and Q. Zhang


Optimal Advertising and Pricing in a New-Product Adoption Model. Journal of Optimization Theory and Applications, 139(2): 351-360.. (2008).
with Suresh P. Sethi and Xiuli He


What can Grocery Basket Data tell us about Health Consciuosness?. International Journal of Research in Marketing, 25(4): 301-309.. (2008).
with Andrei Strijnev and Qin Zhang


Website Traffic Claims and Internet Advertising. 2nd Workshop on Game Theory in Marketing, Montreal, Canada, June 4-6 2007.
with B. K. Mishra


Lead Time and Price Quotation Management for Service Providers. INFORMS International Conference, Puerto Rico, July 8-12, 2007.
with K. Stecke and X. Zhao


A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels. Journal of Systems Science and Systems Engineering, 16(4): 385-413.. (2007).
with X. He, S.P. Sethi and G.J. Gutierrez


Hierarchical Thinking and Learning in Rank Order Contests. Experimental Economics, 10(3): 305-316.. (2007).
with O. Carare and E. Haruvy


A survey of stackelberg differential game models in supply and marketing channels. Journal of Systems Science and Systems Engineering, 16(4): 385-413.. (2007).
with Xiuli He, Suresh P. Sethi and Genaro J. Gutierrez


The Ratio of Internal and External Marketing Communications in New Product Introduction. Marketing Science Conference, Pittsburgh, PA, June 8-10, 2006.
with B.K. Mishra and R.A. Peterson


Minimizing Retail Shrinkage due to Employee Theft. International Journal of Retail and Distribution M, 34(11): 817-832.. (2006).
with B. K. Mishra


Variable Pricing in Oligopoly Markets. Journal of Business, 79(6): 2789-2809.. (2006).
with F. Bass and E. Haruvy


Advertising Competition with Market Expansion for Finite Horizon Firms. Journal of Industrial and Management Optimization, 1(1): 1-19.. (2005).
with F. M. Bass, A. Krishnamoorthy and S. P. Sethi


Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information. Marketing Science, 24(3): 490-497.. (2005).
with B. K. Mishra


Freeware as a Competitive Deterrent. Information Economics and Policy, 17(4): 513-534.. (2005).
with E. Haruvy


Generic and Brand Advertising Strategies in a Dynamic Duopoly. Marketing Science, 24(4): 556-568.. (2005).
with F. M. Bass, A. Krishnamoorthy and S. P. Sethi


Global robust exponential stability analysis for interval neural networks with time-varying delays. Chaos, Solitons and Fractals, 25(3): 751-757.. (2005).
with C. Li, X. Liao, and R. Zhang


Open Source versus Closed Source: Software Quality in Monopoly and Competitive Markets. IEEE Transactions on Systems, Man and Cybernetics , 25(6): 903-918.. (2005).
with S. Raghunathan, B. K. Mishra and H. Chang


Scheduling Sales Force Training: Theory and Evidence. International Journal of Research in Marketing, 22(4): 427-440.. (2005).
with A. Krishnamoorthy and S. Misra


Strategic Analysis of Corporate Software Piracy Prevention and Detection. Journal of Organizational Computing and Electronic, 15(3): 223-252.. (2005).
with B. K. Mishra, and T. S. Raghu


r "Optimal Firm Contributions to Open Source Software" Optimal Control and Dynamic Games: Applications in Finance, Management Science, and Econmics. R. Kerin & R.A. Peterson, J. Sheth & N.K. Malhotra Springer, 2005 .
with E. Haruvy, S.P. Sethi and R. Zhang


Scheduling Sales Force Training: Theory and Evidence. International Journal of Research in Marketing, 22(4): 427-440.. (2005).
with Anand Krishnamoorthy and Sanjog Misra


How many Pirates should a Software Firm Tolerate? An Analysis of Piracy Protection on the Diffusion of Software. International Journal of Research in Marketing, 20(3): 337-353.. (2004).
with V. Mahajan


Centralized Pricing versus Delegating Pricing to the Salesforce under Information Asymmetry. Marketing Science, 23(1): 21-28.. (2004).
with B. K. Mishra


Competitive Advertising under Uncertainty: A Stochastic Differential Game Approach. Journal of Optimization Theory and Applications, 123(1): 163-185.. (2004).
with S. P. Sethi


Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry. Review of Marketing Science, 2(1): 1-20.. (2004).
with B. Bronnenberg and V. Mahajan


Software Piracy: Market Penetration in the Presence of Network Externalities. Journal of Business, 77(2S): 81-107.. (2004).
with E. Haruvy, and V. Mahajan


Advertising versus Pay-per-View in Electronic Media. International Journal of Research in Marketing, 20(1): 13-30.. (2003).
with V. Mahajan and B. Bronnenberg


Harvesting Altruism in Open Source Software Development. Journal of Optimization Theory and Applications, 118(2): 381-416.. (2003).
with E. Haruvy and S. P. Sethi


How many Pirates should a Software Firm Tolerate? An Analysis of Piracy Protectin on the Diffusion of Software. International Journal of Research in Marketing, 20(3): 337-353.. (2003).
with Vijay Mahajan


Quality and Profits under Open Source versus Closed Source. International Conference on Information Systems, Barcelona, Spain, 2002.
with B. K. Mishra and S. Raghunathan


Internal Marketing at Continental Airlines: Convincing Employees that Management knows Best. Marketing Letters, 13(2): 75-89.. (2002).
with E. Steffes


"Offline and Online Search in Used Durables Markets.". Journal of Retailing, , Forthcom. (. (2014).).
with Brian Ratchford, Sonika Singh


"Pure Components versus Pure Bundling in a Marketing Channel.". Journal of Retailing, , 89((4)): : 423-437... (. (2013).).
with Brian Ratchford, Marina Girju


"Optimal Control of an Oligopoly Model of Advertising.". IFAC Symposium on Information Control Problems in Manufacturing, Moscow, Russia, June 3-5, 2009.
with Suresh P. Sethi, Prasad Naik


Rao, Ram

r "Game Theory: An Overview (Volume 1)" Encyclopedia of Social Measurement. Kimberly Kempf-Leonard Elsevier Academic Press, 85-97 .


Price Awareness and Consumers Use of Deals in Brand Choice. Journal of Retailing, 88(1): 34-46.. (2012).
with BPS Murthi


Package size and competition. Marketing Science, ,31((1)): 52-54.. (2012).


Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry. Journal of Financial Services Marketing, 16(2): 90-100.. (2011).
with Erin Steffes, BPS Murthi


Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects. Journal of Retailing, 86(2): 148-58.. (2010).
with N. Kumar, S. Radhakrishnan


Who Should Practice Price Discrimination Using Rebates in an Asymmetric Duopoly. Quantitative Marketing and Economics, 8(January): 61-90.. (2010).
with K. Dogan, E. Haruvy


Why IT Managers dont go for cyber-insurance product. Commun. ACM, 52(11): 68-78.. (2009).
with T. Bandhyopadhyay, V.S. Mookerjee


Acquisition, Affinity and Rewards - Do they stay or do they go?. Journal of Financial Services Marketing, 13(3): 221-233.. (2008).
with E. Steffes and R.C. Rao


Dynamic network-based discriminatory pricing. Journal of Optimization Theory and Applications, 128(3): 581-604.. (2006).
with G. Fruchter and M. Shi


Using basket composition data for intelligent supermarket pricing. Marketing Science, 25(2): 188-199.. (2005).
with N. Kumar


Seller Rating, Price, and Default in Online Auctions. Journal of Interactive Marketing, 18(4): 37-50.. (2004).
with R. Rao and E. Haruvy


Responding to the pioneer. Marketing Letters, 14(3): 203-216.. (2003).
with D. Vakratsas and G. Kalyanaram


Consistent Assortment Provision and Service Provision in a Retail Environment. Marketing Science, 21(1): 54-73.. (2002).
with T. Krishnan and K. Koelemeijer


"Consumer Stockpiling and Competitive Promotional Strategies.". Marketing Science, , 33((1)): : 94-113... (. (2014).).
with Manish Gangwar, Nanda Kumar


Ratchford, Brian

Why We Do What We Do: A Model of Activity Consumption. Journal of Marketing Research, 50(1): 24-43.. (2013).
with Lan Luo, Botao Yang


"How Consumers Use Product Reviews in the Purchase Decision Process.". Marketing Letters, , 23: : 825-838... (2012).
with Sungha Jang, Ashutosh Prasad


r ". " "Productivity of Marketing Strategy."."" . Handbook of Marketing Strategy.. Gregory Carpenter and Venkatesh Shankar . Edward Elgar, , , 2012 : 440-456.


The Impact of Online and Offline Information Sources on Automobile Choice Behavior. Journal of Interactive Markets, 16: 167-175.. (2012).
with Gauri Kulkarni, P.K. Kannan


Internalization and Performance of Retail Firms: A Bayesian Dynamic Model. Journal of Retailing, 88(June 2012): 191-205.. (2012).
with Albert Assaf, Alexander Josiassen, Carlos Pestana Barros


Consumer Choice and Use of Multiple Information Sources for Automobile Purchases. International Journal of Electronic Commerce, 16(Spring 201): 7-39.. (2012).
with Jung Seek Kim


Consideration Set of Automobiles: Purchase Feedback and Exclusivity Information. Journal of Management and Marketing Research, 9(December 2): 1-12.. (2011).
with Jung Seek Kim


Analysis of Free Gift Cards Program Effectiveness. Journal of Retailing, 87: 444-461.. (2011).
with Moutaz Khouja and Jingming Pan


Solving Share Equations in Logit Models Using the LambertW Function. Review of Marketing Science, 9(DOI: 10.22): Article 1.. (2011).
with Ashwin Aravindakshan


Behavioral Resesarch and Empirical Modeling of Marketing Channels: Implications for both Fields and a Call for Future Research. Marketing Letters, 21(September ): 301-315.. (2010).
with Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Gal Zauberman, Michael I. Norton, Tony H. Cui, Alessandro Acquisti, David R. Bell, Barbara E. Kahn


DemoImpact: Modeling, Forecasting and Managing the Impact of Major Us Socio-demographic trends on Multi-Category Snack Consumption. Review of Marketing Science, 8 (2010)(Article 1,): DOI: 10.22.. (2010).
with Marina Girju, Michelle Adams


Strategic Online and Offline Retail Pricing: A Review and Research Agenda. Journal of Interactive Marketing, 24(May 2010): 138-154.. (2010).
with Dhruv Grewal, Ramkumar Janakiraman, Kirthi kalyanam, P.K. Kannan, Reo Song, and Stephen Tolerico


Consumer Search Behavior and Its Effect on Markets. Foundations and Trends in Marketing, 3(1(2009)): 1-74.. (2009).


Retailer Pricing and Competitive Effects. Journal of Retailing, 85(2009): 56-70.. (2009).
with Praveen Kopalle, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, and Jim Sills


Online Pricing: Review and Directions for Research. Journal of Interactive Marketing, 23(February 2): 82-90.. (2009).


Commentaries and Rejoinder to "Does Quality Win? Network Effects Versus Quality in High-Tech Markets". Journal of Marketing Research, 46(April 2009): 150-151.. (2009).


r "Consumer Search and Pricing" Handbook on Research on Pricing. Vithala Rao Elgar, 2009 91-107.


Marketing of Digital Products: Product Form Bundling. Journal of Retailing, 84(2): 181-194.. (2008).
with N. Koukova and P.K. Kannan


Incorporating subjective characteristics in product design and evaluations. Journal of Marketing Research, 45(2): 182-194.. (2008).
with L. Luo and P. K. Kannan


New product development under channel acceptance. Marketing Science, 26(2): 149-163.. (2007).
with L. Luo and P.K. Kannan


The impact of the internet on consumers' use of information sources for automobiles: A reinquiry. Journal of Consumer Research, 34: 111-119.. (2007).
with D. Talukdar and M.S. Lee


r "Bundling and Unbundling of Electronic Content" Electronic Commerce and the Digital Economy. Michael J. Shaw Sharpe, 2006 .
with Nevena Koukova, P.K. Kannan


Optimal response to a next generation new product introduction: To imitate or to leapfrog?. Managerial and Decision Economics, 27(1): 41-62.. (2006).
with D. Sudharshan and B. Liu


r "Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation" Review of Marketing Research. Michael J. Shaw Sharpe, 2005 .
with Myung-Soo Lee and Debabrata Talukdar


Chan4Cast: A multi-channel multi-region sales forecasting model and decision support system for consumer packaged goods at Pepsico. Marketing Science, 24(3): 334-350.. (2005).
with S. Divakar and V. Shankar


Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation. Review of Marketing Research, 2. (2005).
with M. Lee, and D. Talukdar


A Model of Retail Format Competition for Non-durable Goods. International Journal of Research in Marketing, 21(March 2004): 39-59.. (2004).
with Amit Bhatnagar


Price Dispersion on the Internet: A Review and Directions for Future Research. Journal of Interactive Marketing, 18(4): 116-135.. (2004).
with X. Pan and V. Shankar


r "The Evolution of Price Dispersion in Internet Retail Markets" Advances in Applied Microeconomics: Organizaing the New Industrial Economy. Michael J. Shaw Elsevier Science LTD, 2003 85-106.
with Xing Pan, Venkatesh Shankar


Has the Labor Productivity of Retail Food Stores Really Declined?. Journal of Retailing, 79(3): 171-182.. (2003).


On the Efficiency of Internet Markets for Consumer Goods. Journal of Public Policy and Marketing, 22(1): 4-16.. (2003).
with X. Pan and V.Shankhar


The Impact of the Internet on Information Search for Automobiles. Journal of Marketing Research, 40(2): 193-209.. (2003).
with M. S. Lee and D. Talukdar


Can Price Dispersion in Online Markets be Explained by Differences in e-Tailer Service Quality?. Journal of the Academy of Marketing Science, 30(4): 433-445.. (2002).
with X. Pan and V. Shankar


"A Bayesian Multivariate probit for ordinal data with semiparametric random-effects.". Computational Statistics and Data Analysis, , 64((August)): : 192-208... (. (2013).).
with Jung Seek Kim


"Pure Components versus Pure Bundling in a Marketing Channel.". Journal of Retailing, , 89((4)): : 423-437... (. (2013).).
with Ashutosh Prasad, Marina Girju


"Suggestions for Further Research on NLEA and Other Disclosure Laws.". Marketing Science, , 31: : 744-747... (. (2012).).


r "Price Competition Between Pure Play vs. Bricks-and-Clicks e-Tailers: An Analytical Model and Empirical Analysis" Advances in Applied Microeconomics: The Economics of the Internet and E-Commerce. Michael J. Shaw Elsevier Science LTD, 29-61.
with Xing Pan and Venkatesh Shankar


Soysal, Gonca

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis. Marketing Science, 31(2): 293-316.. (2012).
with Lakshman Krishnamurthi


Strijnev, Andrei

What Can Grocery Basket Data Tell Us about Health Consciousness?. International Journal of Research in Marketing, 25(4): 301-309.. (2008).
with A. Prasad and Q. Zhang


Models of Multi-Category Choice Behavior. Marketing Letters, 16(3-4): 239-254.. (2005).
with P. B. Seetharaman, S. Chib, A. A. Ainslie, P. Boatwright, T. Chan, S. Gupta, N. Mehta and V. Rao


Model of brand choice with a no-purchase option calibrated to scanner panel data. Journal of Marketing Research, 41(2): 184-196.. (2004).
with S. Chib and P.B. Seetharaman


Analysis of multi-category purchase incidence decisions. Advances in Econometrics: Econometric Models in Ma, 16: 57-92.. (2002).
with S. Chib and P. B. Seetharaman


Subramanian, Upender

Exclusive Tie-ups for Handsets in the Wireless Industry. Marketing Science, 32(2): 246.. (2013).
with J.S. Raju, J.Z. Zhang


Collaborating in an Imperfect World. International Commerce Review, 10(1): 46-55.. (2011).
with J.S. Raju


Competitive Consequences of Using a Category Captain. Management Science, 56(10): 1739-1765.. (2010).
with J.S. Raju, S.K. Dhar, Y. Wang


Strategic Value of High-Cost Customers. Management Science, 60(2): 494-507.. ( 2014).
with JS Raju, ZJ Zhang


Wang, Yu

Tiers in One-Sided Matching Markets: Theory and Experimental Investigation. Management Science, 59(6): 1458-1477.. (2013).
with Ernan Haruvy


"Enticing for Me but Unfair to Her: Can Targeted Pricing Evoke Socially Conscious Behavior?.". Journal of Consumer Psychology, , 22((3)): : 433-442... (2012).
with Aradhna Krishna


"Human brands and mutual choices: an investigation of the marketing assistant profesor job market.". Journal of the Academy of Marketing Science, , 41((6)): : 722-736... (. (2013).).
with Cesar Zamudio, Ernan Haruvy


The relationship between top trading cycles mechanism and top trading cycles and chains mechanism. Journal of Economic Theory, 132(1): 539-547.. (2007).
with A. Krishna


Timeshare exchange mechanisms. Management Science, 52(8): 1223-1237.. (2006).
with A. Krishna


Wu, Fang

Complements or Substitutes? Internal Technological Strength, Competitor Alliance Participation and Innovation Development. Journal of Product Innovation Management, 30(4): 750-762.. (2013).
with Xu, Shichun, Cavusgil, Erin


Dealing with Market Dynamism: The Role of Reconfiguration in Global Account Management. Management International Review, 5(51): 635-663.. (2011).
with Shi, Linda


Technological Capability, Strategic Flexibility, and Product Innovation. Strategic Management Journal, 31(5): 547-561.. (2010).
with Zhou, Kevin


Overcoming Export Manufacturer's Dilemma in International Expansion. Journal of International Business Studies, 38: 283-302.. (2007).
with R. Sinkovics, S.T. Cavusgil and A.S. Roath


The Antecedents and Outcomes of E-Procurement Adoption: an Integrative Model. IEEE Transactions on Engineering Management, 54(3): 576-587.. (2007).
with G. A. Zsidisin and A. Ross


The Link Between Incentives and Product Performance in Open Source Development: An Empirical Investigation. Global Business and Economics Review, 9(2/3): 151-169.. (2007).
with S. Chakravarty and E. Haruvy


Organizational Learning, Commitment, and Joint Value Creation in Interfirm Relationships. Journal of Business Research, 59(1): 81.. (2006).
with S. T. Cavusgil


The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View. Industrial Marketing Management, 35(4): 493-504.. (2006).
with S. Yeniyurt, D. Kim and S. T. Cavusgil


Determinants of E-Communication Adoption: The Internal Push Versus External Pull Factors. Marketing Theory, 5(1): 7-31.. (2005).
with Yikuan Lee


An analysis of e-Business Adoption and its impact on business performance." With V. Mahajan and S. Balasubramanian. Journal of the Academy of Marketing Science, 31(4): 425-447.. (2003).
with V. Mahajan and S. Balasubramanian


Xie, Ying

Treatment Effectiveness and Side Effects: A Model of Physician Learning. Management Science, 59(6): 1309-1325.. (2013).
with Tat Chan & Chakravarthi Narasimhan


Facilitating Fit Revelation in the Competitive Market. Management Science, 59(5): 1196-1212.. (2013).
with Z. Jane Gu


Competition in a Status Goods Market. Journal of Marketing Research, 49(5): 609-623.. (2012).
with Dmitri Kuksov


"Measuring the Value of Customer Acquisition from Google Search Advertising.". Marketing Science, , 30((5)): : 837-850... (2011).
with Tat Chan & Chunhua Wu


"Pricing, Frills, and Customer Ratings.". Marketing Science, , 29((5)): : 925-943... (2010).
with Dmitri Kuksov


"Consumer Perceptions of Product-Claim versus Help-Seeking Direct-to-Consumer Advertising.". International Journal of Pharmaceutical and H, , 4((3)): : 232-246... (2010).
with Nikki Lee-Wingate


"The Role of Targeted Communication and Contagion in Product Adoption.". Marketing Science, , 27((6)): : 962-976... (2008).
with Puneet Manchanda, Nara Youn


"Hedging Your Bets: Assessing the Outcome.". Journal of Marketing Research, , 44((3)): : 516-524... (2007).
with Susan Jung Grant


"Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry.". Marketing Letters, , 16((3-4)): : 293-308... (2005).
with P, Manchanda, D. Wittink, A. Cing, P. Cleanthous, M. Ding, X.J. Dong, P.S. Leeflang, S. Misra, N. Mizik, S. Narayanna, T. Steenburg, J.E. Wieringa, M. Wosinska


r ". " "Direct-to-Consumer Advertising for MIS Arthroplasty."."" . Minimally Invasive Total Joint Arthroplasty.. W.J. Hozack, M. Krismer, M. Nogler, P.M. Bonutti, F. Rachbauer, J.L. Schaffer, W.J. Donnelly . Springer Medizin Verlag, , , 2004 : 309-17..
with Jonathan L. Shaffer, Lakshman Krishnamurthi


Ying, Yuanping

Leveraging Missing Ratings to Improve Online Recommendation Systems. Journal of Marketing Research, 43(3): 355-365.. (2006).
with Fred Feinberg, Michel Wedel