List of Published Works


List of published work

The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works for the last six years are provided here.

To request a copy of a particular work, forward a request to the appropriate contact:
Click on the area name to see articles

Academic Area Contact
Accounting Kathleen Milam
Finance / Managerial Economics Beverly Young
Information Systems Aylin Calisir
Operations Management Anna Fox
Marketing Malissa Cloer
Organizations, Strategy and International Management Jennifer Budd



Ying Xie

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication, Marketing Science, 2014
with Xiaojing Dong and Ramkumar Janakiraman

An Empirical Study of Physicians' Sample-Dispensing Decisions: Evidence for the Roles of Experimentation and Subsidy, Journal of Marketing Analytics, 2014
with Xiaojing Dong

The Influence of the Number of Presented Symptoms in Product-Claim Direct-to- Consumer Advertising on Behavioral Intentions, International Journal of Pharmaceutical and Healthcare Marketing, 2013
with Nikki Lee-Wingate

Treatment Effectiveness and Side-effects: A Model of Physician Learning, Management Science, 2013
with Tat Chan and Chakravarthi Narasimhan

Facilitating Fit-Revelation in the Competitive Market, Management Science, 2013
with Z. Jane Gu

Competition in a Status Goods Market, Journal of Marketing Research, 2012
with Dmitri Kuksov

Measuring the Value of Customer Acquisition from Google Search Advertising, Marketing Science, 2011
with Tat Chan and Chunhua Wu

Pricing, Frills, and Customer Ratings, Marketing Science, 2010
with Dmitri Kuksov

Consumer Perceptions of Product-Claim versus Help-Seeking Direct-to-Consumer Advertising, International Journal of Pharmaceutical and Healthcare Marketing, 2010
with Nikki Lee-Wingate

The Role of Targeted Communication and Contagion in Product Adoption, Marketing Science, 2008
with Puneet Manchanda and Nara Youn

Hedging Your Bets: Assessing the Outcome, Journal of Marketing Research, 2007
with Susan Jung Grant

Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry, Marketing Letters, 2005
with Manchanda, P., Wittink, D., Ching, A., Cleanthous, P., Ding, M., Dong, X. J., Leeflang, P. S., Misra, S., Mizik, N., Narayanan, S., Steenburg, T., Wieringa, J. E., and Wosinska, M.