List of Published Works


List of published work

The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works for the last six years are provided here.

To request a copy of a particular work, forward a request to the appropriate contact:
Click on the area name to see articles

Academic Area Contact
Accounting Kathleen Milam
Finance / Managerial Economics Beverly Young
Information Systems Aylin Calisir
Operations Management Anna Fox
Marketing Malissa Cloer
Organizations, Strategy and International Management Jennifer Budd



Daniel Rajaratnam

Measuring Retail Performance in an Omnichannel world, Journal of Marketing Channels, 2018
with M. Zuberi

The Intellectual Ecology of Mainstream Marketing Research: An Inquiry into the Place of Marketing in the Family of Business Disciplines, Journal of the Academy of Marketing Science, 2014
with T. Clark, T.M. Key, M. Hodis

Strategy – Performance Relationships in Service Firms: A Test for Equifinality, Journal of Managerial Issues, 2003
with D. Jennings and F.B. Lawrence

Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions, Journal of International Business Studies, 1999
with T.A. Clark and M. Kotabe

International Services: Perspectives At Century’s End, Journal of Services Marketing, 1999
with T.A. Clark

Toward a Theory of International Services: Marketing Intangibles in a World of Nations, ournal of International Marketing, 1996
with T.A.Clark and T. Smith

Content Analysis of U.S. and Indian Magazine Advertising, Journal of International Consumer Marketing, 1995
with J. B. Hunt and C. S. Madden

The Effect of Business Strategy Type on Marketing Organization Design, Product-Market Growth Strategies, Relative Marketing Effort, and Organization Performance, Journal of Marketing Theory and Practice, 1995
with L.B. Chonko

Is the Japanese Marketing System Changing? - An Empirical Study, International Business Review, 1995
with J.A. McKinney

Willingness to Buy from Eastern Bloc Countries: U.S. Consumers Before and After Political Changes in Eastern Europe, Journal of Euromarketing, 1992
with J.R. Lumpkin, C. S. Madden, and S. L. True

Symbiotic Marketing Revisited, Journal of Marketing, 1986
with P. Varadarajan