List of Published Works


List of published work

The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works for the last six years are provided here.

To request a copy of a particular work, forward a request to the appropriate contact:
Click on the area name to see articles

Academic Area Contact
Accounting Kathleen Milam
Finance / Managerial Economics Beverly Young
Information Systems Aylin Calisir
Operations Management Anna Fox
Marketing Malissa Cloer
Organizations, Strategy and International Management Jennifer Budd



B.P.S. Murthi

A Dynamic Model for Digital Advertising: The effects of Ad Formats and Creative Content, Journal of Marketing Research, 2016
with Norris Bruce, Ram C. Rao

Maximizing Revenue Through Two-Dimensional Shelf Space Allocation, Production and Operations Management, 2015
with Chelliah Sriskandarajah, Milind Dawande and Neil Geismar

A Descriptive Analysis of Publications in Marketing Science over its History, Marketing Science, 2015
with Ram C. Rao and Brian T. Ratchford

Note on Shift in Demand for Music: Online Music Piracy, Physical Music Sales, and Digital Music Sales, Journal of Organizational Computing and Electronic Commerce, 2014
with Byungwan Koh and Srinivasan Raghunathan

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching, Journal of Interactive Marketing, 2013
with Bakhtiari Ali and Erin Steffes

Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management, European Journal of Operational Research, 2013
with Shweta Singh and Erin Steffes

An Empirical Analysis of Strategic Groups in the Airline Industry Using Latent Class Regressions, Managerial and Decision Economics, 2013
with Abdul Rasheed and Irene Goll

Price Awareness and Consumers' Use of Deals in Brand Choice, Journal of Retailing, 2012
with Ram C. Rao

Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry, Journal of Financial Services Marketing, 2011
with Erin Steffes and Ram C. Rao

What Price Loyalty? A Fresh Look at Loyalty Programs in the Credit Card Industry, Journal of Financial Services Marketing, 2011
with Erin Steffes and Abdul Rasheed

Acquisition, Affinity and Rewards – Do they Stay or Do they Go?, Journal of Financial Services Marketing , 2008
with Erin Steffes and Ram C. Rao

When Old is Gold: The Role of Business Longevity in Risky Situations, Journal of Marketing, 2008
with Preyas Desai and Ajay Kalra

The Effect of Variability in Price on Consumer Brand Choice, Review of Marketing Science, 2007
with Ben Zhang and Ernan Haruvy

The Impact of Racial Diversity on Intermediate and Long Term Performance: The Moderating Role of Environmental Context, Strategic Management Journal, 2007
with Orlando Richard and Kiran Ismail

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of Advertising-Sales Relationship, Marketing Science, 2007
with Frank Bass, Norris Bruce, and Sumit Majumdar

Asymmetric Effects of Dynamic Usage Behavior on Duration in Subscription Based Online Service, Journal of Interactive Marketing, 2006
with Howard Dover

The Role of the Management Sciences in Research on Personalization, Management Science, 2003
with Sumit Sarkar

Relative Performance Evaluation of Mutual Funds: A Non-parametric Approach, Journal of Business Finance and Accounting, 2001
with Yoon Choi

Consumers' Extent of Evaluation in Brand Choice, Journal of Business, 1999
with Kannan Srinivasan

Performance of The Integrated Random Coefficients Covariance Probit Model: A Simulation Study and an Empirical Application, International Journal of Research in Marketing, 1998
with Kannan Srinivasan

Efficiency of Mutual Funds and Portfolio Performance Measurement: A Non-parametric Approach, European Journal of Operational Research, 1997
with Yoon K. Choi, and Preyas Desai

Controlling for Observed and Unobserved Managerial Skills in Determining Order-of-Entry Effects on Market Share, Journal of Marketing Research, 1996
with Kannan Srinivasan, Gurumurthy Kalyanaram

Game Theory and Empirical Generalizations Concerning Competitive Promotions, Marketing Science, 1995
with Ram C. Rao, Ramesh Arjunji

Operating Decisions, Supplier Availability and Quality: Search for Single Sourcing, Journal of Operations Management, 1995
with Sunder Kekre, B.P.S. Murthi, and Kannan Srinivasan

Robustness of the Negative Binomial Distribution to Model Purchase Incidence: A Simulation Study, Communications in Statistics: Simulation and Computation, 1993
with Kannan Srinivasan, and Pandu R.Tadikamalla