Master of Science in Business Analytics
Fall, Spring, and Summer intakes. Accepting applications!
The Master of Science in Business Analytics (MS BA) is a 36 semester credit hours STEM (Science, Technology, Engineering and Mathematics) degree program (18-24 months) at the Naveen Jindal School of Management that provides students with a broad foundation in the business intelligence and analytics area. The program includes core courses and analytics electives organized into different tracks.
- The core courses covers statistics and econometrics, predictive modeling, decision and optimization (prescriptive) modeling, and data management.
- The analytics elective courses provide students with an opportunity to obtain in-depth analytics knowledge in a specific domain/industry.
- The Financial Engineer recently ranked this program No 7 among similar programs in the U.S.
- ValueColleges.com ranked this program No 5 among similar programs in the US.
The tracks that students can choose include Marketing Analytics, Decision and Operations Analytics, Financial Analytics, Healthcare Analytics and IT for Analytics.
To apply for this degree program, an undergrad business degrees is not required (all undergraduate majors welcome).
For more details, please attend our online information session held on the first Tuesday of every month at Noon.
- Connect with the Director
- Degree Plan
- Student Profiles and Statistics
- Career Management
- Student Ambassadors
Business Analytics is an exciting area that is attracting tremendous attention amongst companies large and small. The accelerated growth rate of structured/unstructured data combined with the need to enhance predictive and prescriptive analytical capabilities for decision making are fueling this growth and interest. The MS program in Business Analytics provides a strong foundation in Data Management, Quantitative Methods and Analytical techniques for predictive/prescriptive analytics. By selecting an Analytics track amongst Finance, Marketing, Supply Chain (Decisions and Operations), IT and Healthcare, students can then learn how to apply complex quantitative and analytical methods in a functional area of their interest.
At UT Dallas, we require students to complete an internship or a practicum course as part of this program. We work very hard to establish strong relationships with companies and to work with students to help them find these opportunities to work with the industry in an area of interest in Business Analytics. Please browse our website or contact us to learn more about the MS program in Business Analytics at UT Dallas.
Core Courses (24 semester credit hours)
- BUAN 6312 Applied Econometrics and Time Series Analysis (or) ECON 6306 Applied Econometrics
- BUAN 6320 Database Foundations (or) MIS 6326 Data Management
- BUAN 6324 Business Analytics with SAS (or) BUAN 6356 Business Analytics with R
- BUAN 6337 Marketing Predictive Analytics using SAS
- BUAN 6390 Analytics Practicum
- BUAN 6398 Prescriptive Analytics
- OPRE 6301 Quantitative Introduction to Risk and Uncertainty in Business
and one of the following Track-Specific courses
- FIN 6301 Financial Management
- HMGT 6320 The American Healthcare System
- MIS 6308 Systems Analysis and Project Management
- MKT 6301 Marketing Management
- OPRE 6302 Operations Management
Elective Courses: 12 semester credit hours
Students may choose four courses from one or more tracks in the following areas to obtain in-depth analytics knowledge.
Healthcare Analytics (12 semester credit hours)
IT For Analytics (12 semester credit hours)
- BUAN 6335 Organizing for Business Analytics: A Systems Approach
- BUAN 6345 High Performance Analytics
- BUAN 6346 Big Data Analytics
- MIS 6309 Business Data Warehousing
- MIS 6334 Advanced Business Intelligence (with SAS)
- MIS 6344 Web Analytics
- MIS 6373 Social Media and Business
- MIS 6380 Data Visualization
Marketing Analytics (12 semester credit hours)
- MKT 6309 Marketing Research
- MKT 6323 Database Marketing
- MKT 6338 ERP and CRM Or MKT 6340 Marketing Projects (requires Program Director approval)
- MKT 6342 Marketing Customer Insights Development (can be taken concurrently with MKT 6301)
- MKT 6343Social Media Marketing and Insights (will be available in Fall 17)
- MKT 6352Marketing Web Analytics and Insights (will be available in Fall 17)
- MKT 6362 Marketing Models
Decisions and Operations Analytics (12 semester credit hours)
Other Analytics-related courses can be approved on a case-by-case basis.
For a semester-wise breakdown of courses offered, please click on Courses by Semester
MS in Business Analytics Student Profile (as of September 2015)
|Class Statistics||Percentage or Number|
|Students in Program||181|
|Gender||Female: 39%; Male: 61%|
|Avg. GMAT (Enrolled Students)||610|
|Country of Origin||India (52%), US (22%), China (16%), Other (10%)|
The Business Analytics program’s is working with local companies to develop internship programs for students, many of which can then convert into full-time jobs. The Information Systems area and the Career Management Center in the Naveen Jindal School of Management guide our efforts in this regard.
The Business Analytics program will complete its first year in Summer 2015 and there is growing interest amongst employers interested in hiring our upcoming graduates. In the Information Systems area, companies that have recruited our students with specialization in the BI tracks include:
- ZK Technology
- Utegration, Inc
- State Farm Bank
- South West Airlines
- Searchforce Inc.
- SAP Labs, LLC
- Real Page,Inc
- RayVEN IT Solutions
- Rack Space
- Ocwen Financial Corporation
- Monsanto Company
- MedeAnalytics Inc
- Med-Care Diabetic and Medical Supplies Inc
- Lennox International
- Jascos Inc
- Fannie Mae
- Electronic Arts
- Dunn Solutions Group
- Capital One
- Advence Med
Positions for which our students were hired included
- Data Scientist
- Business Intelligence Analyst
- Data Engineer
- Big Data Engineer
- Credit Card Risk Analyst
- Market Research Analyst
- BI Consultant
- Senior Data Analyst
Note to international students: International students are eligible to work on a curricular internship for a maximum of 12 months while they remain students. Since MS-BA is an approved degree under the Science, Technology, Engineering and Mathematics (STEM) program, graduating students are eligible to work for up to 29 months under the Optional Practical Training program. Please contact the Office of International Student Services for details about these programs.
See Internships available at UT Dallas CometCareers
We encourage all of our students to make internships a part of their educational experience. We like to engage our industry partners each semester by sending them an electronic resume book of our MS-BA students seeking an internship. The submission deadlines for resumes are the last day of September, February, and June for each respective semester. Submit your resume using the links below:
Kota, India – Class of 2017
Track: IT and Marketing
“Hi, I am Anjali and I started my Masters in Business Analytics in fall 2015. I have 3.5 years of work experience in IT and Healthcare prior to my Masters. My goal for Masters was to gain expertise in analytics as well as knowledge of its applications in different domains. After 2 semesters of the course, I can say that MSBA program at UTD is helping me achieve these goals. This unique program provides flexibility to choose from different functional tracks, which gives us an opportunity to select from multiple disciplines post our graduation. Business Analytics program at UTD has world-class faculty and the students are encouraged to learn concepts through the hands-on approach which makes them industry ready. For instance, I got an opportunity to work on real time data for a gaming company and I was also fortunate enough to represent UTD at a national level Data Dive competition organized by a Fortune 500 company. Similarly throughout the program, we were introduced to various networking events, sessions, and competitions which helped most of us to land our dream internships. This course has been a great fit for me and has helped me accomplish many academic milestones in a short span of time and it will be great for anyone who has a keen interest in analytics and business.
“As a peer, I will be happy to help you with any questions about the program, internships, job opportunities and anything which would make your stay in Dallas pleasant.”
Mumbai, India – Class of 2017
“Hello all!! I am Pratik Dengle from Mumbai, India. I began MS Business Analytics program at UTD in fall 2015. My educational background has been in the field of Commerce and Business Management with a Bachelors and a Master’s Degree.
“After working for about two years in the Business Development domain, I felt an urge to augment my knowledge base by learning the application of Analytics in the field of marketing. It was my inquisitiveness to explore new domain knowledge in Business and experience the work culture in a foreign land, which brought me to the United States.
“The MS-BA Program at UTD aptly covers the Analytical, Technical and Business aspects of modern day business operations. The program flaunts a flexible approach as it offers a plethora of electives to choose from, which makes it a well-balanced and versatile program.
“My experience till date at UTD as a MS BA student and as a future professional has been extremely valuable. The professors here are a perfect blend of academic and professional excellence. This program also gave me an opportunity to interact with students from varied cultures.
“Apart from my academics, I have been a professional cricketer for over 10 years and represented team Bahrain Under-13 at an international level, team Mumbai Under-17 and team Maharashtra Under-19 at National level in India.
“I am glad to be a part of the Student Ambassador team for the Business Analytics majors and will always be available to assist current and prospective students.”
Huzhou, China – Class of 2017
“My undergraduate degree was in Marketing, which equips me with consolidated Marketing knowledge of product, promotion, place and price in the marketing practice. After doing a lot marketing research projects and marketing plans, I was enlightened by the importance of analyzing data to understand customers’ underlying behavior. By doing this, I can get insight into the market as well as optimize the procedure of business. Then, I switched into the Business Analytics program at UT Dallas. I have learned so much in this program, including insights towards multiple data analysis techniques and hands-on experience with up-to-date analysis tools. This program not only provides you with solid fundamentals in analytics but also offers you an opportunity to achieve your career dreams! “
New Delhi, India – Class of 2017
Track: IT and Marketing
“With almost 5 years of work experience in IT industries, I had gained both functional and technical expertise and wanted to expand my skill set to harness the knowledge hidden within the exponentially growing data to solve practical business problems.
“What I find to be most engaging about the Business Analytics program is its relevant, yet versatile, curriculum structure. This program is a blend of statistics, simulation, operations research, real business-based experiential projects and business skills, which shall help me grow as a leader with a clear vision and with ability to anticipate and embrace the changes; build on competencies and strengths while filling gaps in capabilities; be flexible and diversify risks. I strongly recommend the program to students to prepare for career opportunities in the growing analytics industry through a multidisciplinary, practical approach.
“Additionally, I will be happy to answer any questions or address any concerns that you may have regarding the course, university and job opportunities.”
Huainan, China – Class of 2017
“I started to pursue my graduate degree here in The University of Texas at Dallas from fall 2015 and I am also an active member of the CEO global at UTD Chapter. The age of Big Data is coming! As it is trending up within the real business world that combining statistical tools as well as quantitative methods for solving problems in Finance has already become a crucial skill that is deeply in demand by corporations. With a previous major in Finance and prior working experience in the banking system, I strongly recommend this program to individuals who has experience in IT related fields or interested about data science. The Finance track in Business Analytics program provides you the opportunity to explore the quantitative side of Finance together with data solutions and management.
“This program allows the flexibility to help preparing graduates to apply themselves in various industries with different industry-specific tracks. And it would also exposed you to efficient analytic tools and techniques being frequently used by business professionals in real world while also offering plenty of networking opportunities with industry leaders and recruiters. I will be glad to answer any questions you may have concerning the Finance track or this program in general.”
Baku, Azerbaijan – Class of 2017
“I am Rashad Sadigov, Baku, Azerbaijan. I started my journey at University of Texas in August, 2015. Prior to that I worked in various finance positions. I also hold MBA in Finance degree from Kennesaw State University.
“One of the main reasons of coming to UTD was to develop my financial knowledge by adding Business Analytics component into it. Thus, I chose Masters in Business Analytics with Finance track.
“The program enabled me to look at the financial data not only through finance point of view, also through data analytics point of view. It gave me the knowledge how to analyze non-quantitative data and interpret it to users of the information. Based on my experience I advise all finance field people to take this course and increase their market value by adding one more component to their knowledge. UTD is a great place where one can get the knowledge which I was talking about. Thus, based on what I have mentioned I can answer your questions or share my experience in much more detail.”