Yuanping Ying, PhD

Assistant Professor
Marketing
Email
(972) 883-4737
Education
PhD, University of Michigan, 2006
MA, University of Michigan, 2003
BS, Shanghai Jiaotong University, China, 1997
Courses
MKT 3300 Principles of Marketing
MKT 6309 Marketing Research
Current / Recent
Research
Internet marketing
Market segmentation
Bayesian statistics
Professional
Organizations
The Institute For Operations Research and The Management Sciences (INFORMS)