Xiaolin Li

Xiaolin Li
Assistant Professor, Marketing
(972) 883-5821
Ph.D. in Business Administration (Major: Marketing; Minor: Economics), University of Minnesota, Carlson School of Business, Minneapolis, MN, 2015
M.A., Economics, Peking University, Beijing, China, 2009
B.S., Information Systems, Central University of Finance and Economics, Beijing, China, 2006
MKT 3300 Principals of Marketing
MAS 8V83 Empirical Structural Modeling in Marketing
Current / Recent Research
Madhu Viswannathan, Xiaolin Li, Om Narasimhan, and George John, “Is Cash King for Sales Compensation Plans? Evidence from a Large Scale Field Intervention”, Journal of Marketing Research, 2018, 55 (3), 368-81.

Papers Under Review
with Ranjan Banerjee, Om Narasimhan, and George John, “Understanding Incentive Pay for Upstream Sales Subunits: Theory and Evidence” (Invited for Revise and Resubmit at Marketing Science)
with Yajin Wang and Amna Kirmani, “Residential Mobility Increases Donations towards Distant Beneficiaries” (Invited for Revise and Resubmit at Journal of Consumer Research)
with Raghunath Rao, Om Narasimhan and Xing Gao, “Stay Positive or Go Negative? Memory Imperfections and Messaging Strategy” (Under Review at Quantitative Marketing and Economics)

Selected Working Papers
Xiaolin Li, Ozalp Ozer and Upender Subramanian, “Are We Strategically Naïve or Guided by Trust and Trustworthiness in Cheap Talk Communication?”
Xiaolin Li, Elisabeth Honka, and Pradeep Chintagunta, “Technology Adoption and Depression Diagnosis: Evidence from the Adoption of Multiple Technologies”
Xiaolin Li, Om Narasimhan, and George John, “Ex-post Modifications in Procurement Auctions: Theory and Evidence”
Xiaolin Li, Chenxi Liao and Ying Xie, “Digital Piracy, Extrinsic Incentives, and Writer Efforts”
Madhu Viswannathan, Xiaolin Li, Mingfeng Li and Qiang Gao, “Information, Adaptation Costs and Bidding Behavior in Online Labor Markets”
Published Works
List of Published Works