Ram C. Rao, PhD

Founders Professor
Marketing
Email
(972) 883-2580
Education
PhD, Carnegie Mellon University, 1977
Courses
MKT 6301 Marketing Management
MKT 6336 Pricing
OPRE 6311 Game Theory, doctoral level
Current / Recent
Research
Competitive strategies
Advertising
Promotions
Professional
Organizations
Editor, Review of Marketing Science
Associate Editor, Journal of Business and Economic Statistics
Editorial board member, Journal of Marketing Research
Editorial board member, Marketing Science
The Institute For Operations Research and The Management Sciences (INFORMS)
American Marketing Association
Biography