Norris Bruce, PhD

Associate Professor
Marketing
Email
(972) 883-6293
Education
PhD, Duke University, 2001
MBA, Dartmouth College, 1991
Courses
BA 4337 Product and Brand Management
MKT 6301 Marketing Management
MKT 6329 New Product Development
Current / Recent
Research
Durable goods promotions
Marketing channels
Advertising effectiveness
Bayesian statistics
Sequential Monte Carlo methods
Professional
Organizations
The Institute For Operations Research and the Management Sciences (INFORMS)
American Statistical Association