Norris Bruce, PhD


Associate Professor
Marketing
Email
(972) 883-6293
Education
PhD, Duke University, 2001
MBA, Dartmouth College, 1991
Courses
BA 4337 Product and Brand Management
MKT 6301 Marketing Management
MKT 6329 New Product Development
Current / Recent Research
Durable goods promotions
Marketing channels
Advertising effectiveness
Bayesian statistics
Sequential Monte Carlo methods
Professional Organizations
The Institute For Operations Research and the Management Sciences (INFORMS)
American Statistical Association
List of Published Works