Nanda S. Kumar, PhD

Associate Professor
(972) 883-6426
PhD, University of Chicago, 2000
MS, University of Maryland, 1992
BTech, University of Calcutta, India, 1990
MKT 6301 Marketing Management
MKT 6323 Database Marketing
MAS 6V05 Marketing Management
SYSM 6318 Marketing Management
Current / Recent Research
Channel strategies, channel conflict
Retailing strategies
Pricing and promotional strategies
Internet advertising
Private labels
Value creation and IT investments
Awards and Recognition
Outstanding Graduate Teaching award, School of Management, UT Dallas, 2003
Honorable Mention, Davidson award for paper published in Journal of Retailing, 2003
Professional Organizations
The Institute For Operations Research and The Management Sciences (INFORMS)
List of Published Works