Nanda S. Kumar, PhD

Associate Professor
Marketing
Email
(972) 883-6426
Education
PhD, University of Chicago, 2000
MS, University of Maryland, 1992
BTech, University of Calcutta, India, 1990
Courses
MKT 6301 Marketing Management
MKT 6323 Database Marketing
MAS 6V05 Marketing Management
SYSM 6318 Marketing Management
Current / Recent
Research
Channel strategies, channel conflict
Retailing strategies
Pricing and promotional strategies
Internet advertising
Private labels
Value creation and IT investments
Awards and
Recognition
Outstanding Graduate Teaching award, School of Management, UT Dallas, 2003
Honorable Mention, Davidson award for paper published in Journal of Retailing, 2003
Professional
Organizations
The Institute For Operations Research and The Management Sciences (INFORMS)