James Munch, PhD

Associate Professor
Executive Education
Email
Education
PhD, The Pennsylvania State University, 1983
MBA, Syracuse University, 1975
BBA, St. Bonaventure University, 1973
Courses
MKT 6301 Marketing Management
Current / Recent
Research
Cues and Retrieval Failures: The Case of Affective Advertisements;
Humorous Appeals in Advertising: Comparing the United States, Australia and the People’s Republic of China
Biography
James M. Munch is professor and chairman of the Marketing and International Business Department at Wright State University. Professor Munch received his BBA (Cum Laude) from St. Bonaventure University, MBA from Syracuse University and PhD from Penn State University. His PhD thesis received the Robert Ferber Award (honorable mention) as one of the top consumer research dissertations in the United States.