Gonca P. Soysal, PhD

Assistant Professor
Marketing
Email
(972) 883-5921
Education
PhD, Northwestern University, 2008
MS, Northwestern University, 2004
ME, University of Florida, 1997
BS, Middle East Technical University, Turkey, 1995
Courses
MKT 3300 Principles of Marketing
MKT 6309 Marketing Research
Current / Recent
Research
Dynamics in Consumer and Firm Behavior
Retailing: Pricing, seasonal goods, availability, product returns
Distribution Channels: Consumer behavior across multiple channels, channel positioning
Awards and
Recognition
Converse Symposium Doctoral Fellow, 2008, University of Illinois at Urbana Champaign
Graduate Fellowship, Northwestern University 2002-2007, Univ. of Florida 1995-1997
University of Florida, College of Engineering Outstanding service and Academic Achievement Award, 1997. International Student Academic Achievement Award, 1996, 1997
Turkish Scientific and Technical Research Council (TÜBITAK)-NATO Graduate Fellowship, 1995
Vaksa Sabanci Foundation scholarship during BS program
First Place in TÜBITAK National High School Research projects Contest, Turkey, 1990