Fang Wu, PhD

Fang Wu
Clinical Professor, Marketing
(972) 883-4740
PhD, The University of Texas at Austin, 2001
BA, University of International Business and Economics, China, 1995
MKT 3300 Principles of Marketing
MKT 4321 Marketing Strategy
MKT 4380 Capstone Course in Marketing
Current / Recent Research
Innovation and adoption
Marketing knowledge management interfirm learning
Published Works
List of Published Works