Elisabeth Honka, PhD

Assistant Professor
Marketing
Email
(972) 883-5821
Education
PhD, University of Chicago, 2010 
MBA, University of Chicago, 2010
Lic. oec. (MSc Equivalent), University of St. Gallen, Switzerland, 2004
Courses
MKT 3340 Marketing Research
MKT 6309 Marketing Research
Current / Recent
Research
Consumer search 
Empirical IO 
Advertising
Demand Estimation