Elisabeth Honka, PhD

Assistant Professor
Marketing
Email
(972) 883-5821
Education
PhD, University of Chicago, 2010 
MBA, University of Chicago, 2010
Lic. oec. (MSc Equivalent), University of St. Gallen, Switzerland, 2004
Courses
MKT 3300 Principles of Marketing
Current / Recent
Research
Consumer search 
Matching models 
Empirical IO 
Insurance industry 
Financial services industry