Brian T. Ratchford, PhD

Charles and Nancy Davidson Chair in Marketing
Marketing
Email
(972) 883-5975
Education
PhD, University of Rochester, 1972
MBA, University of Rochester, 1966
AB, Canisius College, 1964
Courses
MAS 6V05 Marketing Management, doctoral seminar
MKT 6333 Channels and Retailing
MKT 6362 Marketing Engineering
Current / Recent
Research
Impact of Internet on consumer search and retail markets
Role of human capital in choice of brands and activities
Price dispersion in Internet and “brick and mortar” retail markets
Designing new products to assure retailer acceptance
Biography