B.P.S. Murthi, PhD

Professor
Marketing
Email
(972) 883-6355
Education
PhD, Carnegie Mellon University, 1993
MS, Carnegie Mellon University, 1990
Courses
MAS 6V00 Data Analysis using W/SAS and GAUSS
MKT 6301 Marketing Management
MKT 6322 Internet Business Models
MKT 6340 Marketing Projects
Current / Recent
Research
Promotions
Efficiency analysis
Pioneering advantages
Brand choice models
Long-term equilibriumc
Professional
Organizations
Editorial board member, Review of Marketing Science
American Marketing Association
The Institute For Operations Research and The Management Sciences (INFORMS)