Alexander Edsel

Senior Lecturer
Director, MS Marketing Program
Marketing
Email
(972) 883-4421
Education
MBA, The University of Texas at Dallas, 1996
JD, University Buenos Aires, Argentina, 1988
Courses
Principles of Marketing
Digital and Social Media Marketing (graduate and undergraduate)
Marketing Digital Lab
Current / Recent
Research
Digital marketing with an emphasis on the Hispanic market. augmented reality, Applying Root Cause Analysis to product and marketing failures. Failure mitigation, re-launch of failing products and exit strategies.“Avoiding the Blame Game: When product launches fail” – PDMA Visions Magazine, March 2011 Volume 35 No. 1.
Professional
Organizations
American Marketing Association (AMA)
Product Development and Management Association (PDMA)
American Advertising Federation-Dallas (AAF-Dallas)
DFW Search Engine Marketing Association