Abhijit Biswas

Clinical Professor
Marketing
Email
(972) 883-4734
Education
ABD, Purdue University, 1990
MBA, Indian Institute of Management, India, 1983
BS, Indian Institute of Technology, 1981
Courses
MKT 4350 Advertising Management
MKT 6301 Marketing Management
MKT 6310 Consumer Behavior
MKT 6330 Brand Management
MKT 6332 Advertising and Promotional Strategy
SYSM 6318 Marketing Management
Current / Recent
Research
Price bundling and uncertainty in multidimensional scaling.
Awards and
Recognition
“Best GMBA Online Instructor” Award Jindal School of Management – 2013
“Outstanding Graduate Faculty” Teaching Award Jindal School of Management – 2008
“Best Elective Professor” of 2008 in the School of Management awarded by Cohort MBA students during “Students Choice Awards”
“Outstanding Adjunct Faculty” Teaching Award Jindal School of Management – 2003
“The Honeywell Outstanding Student Instructor Award”, Purdue University – 1990
Biography
Media Consultant
Regular media contributor and referenced as the advertising, brand management and consumer behavior expert by NBC 5, FOX 4, KLIF 570, KRLD 1080, WBAP 820. Dallas Morning News, Dallas Business Journal, Huffington Post, Forbes.com, etc.