Yu Wang, PhD

Assistant Professor, Marketing

Email
(972) 883-4741
Office – JSOM 3.621
http://ywdigitalmarketing.com/

Vita:

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Education:

PhD, University of Michigan, 2007
MA, University of Michigan, 2006
MA, Shanghai Jiao Tong University, China, 2000
BE, Shanghai Jiao Tong University, China, 1997

Courses:

BA 3365 Principles of Marketing
MAS 8V83 Business Systems: Marketing
MKT 6321 Interactive and Digital Marketing

Current / Recent Research:

Market mechanism design
Information and market efficiency
Effect of social preferences on marketing issues
Experimental and behavioral economics