Ram C. Rao, PhD

Founders Professor, Marketing

Email
(972) 883-2580
Office – JSOM 3.701
Personal Website

Education:

PhD, Carnegie Mellon University, 1977

Courses:

MKT 6301 Marketing Management
MKT 6336 Pricing
OPRE 6311 Game Theory, doctoral level

Current / Recent Research:

Competitive strategies
Advertising
Promotions

Professional Organizations:

Editor, Review of Marketing Science
Associate Editor, Journal of Business and Economic Statistics
Editorial board member, Journal of Marketing Research
Editorial board member, Marketing Science
The Institute For Operations Research and The Management Sciences (INFORMS)
American Marketing Association