Norris Bruce, PhD
 |
Associate Professor, Marketing
Email
(972) 883-6293
Office – JSOM 3.220
Personal Website |
Education: |
PhD, Duke University, 2001 MBA, Dartmouth College, 1991 |
Courses: |
BA 4337 Product and Brand Management MKT 6301 Marketing Management MKT 6329 New Product Development |
Current / Recent Research: |
Durable goods promotions Marketing channels Advertising effectiveness Bayesian statistics Sequential Monte Carlo methods |
Professional Organizations: |
The Institute For Operations Research and the Management Sciences (INFORMS) American Statistical Association |
