Nanda S. Kumar, PhD
 |
Associate Professor, Marketing
Email
(972) 883-6426
Office – JSOM 3.702
Personal Website |
Education: |
PhD, University of Chicago, 2000 MS, University of Maryland, 1992 BTech, University of Calcutta, India, 1990 |
Courses: |
MKT 6301 Marketing Management MKT 6323 Database Marketing MAS 6V05 Marketing Management SYSM 6318 Marketing Management |
Current / Recent Research: |
Channel strategies, channel conflict Retailing strategies Pricing and promotional strategies Internet advertising Private labels Value creation and IT investments |
Awards and Recognition: |
Outstanding Graduate Teaching award, School of Management, UT Dallas, 2003 Honorable Mention, Davidson award for paper published in Journal of Retailing, 2003 |
Professional Organizations: |
The Institute For Operations Research and The Management Sciences (INFORMS) |
