Gonca P. Soysal, PhD

Assistant Professor, Marketing

Email
(972) 883-5921
Office – JSOM 3.622

Education:

PhD, Northwestern University, 2008
MS, Northwestern University, 2004
ME, University of Florida, 1997
BS, Middle East Technical University, Turkey, 1995

Courses:

BA 3365 Principles of Marketing
MKT 6309 Marketing Research

Current / Recent Research:

Dynamics in Consumer and Firm Behavior
Retailing: Pricing, seasonal goods, availability, product returns
Distribution Channels: Consumer behavior across multiple channels, channel positioning

Awards and Recognition:

Converse Symposium Doctoral Fellow, 2008, University of Illinois at Urbana Champaign
Graduate Fellowship, Northwestern University 2002-2007, Univ. of Florida 1995-1997
University of Florida, College of Engineering Outstanding service and Academic Achievement Award, 1997. International Student Academic Achievement Award, 1996, 1997
Turkish Scientific and Technical Research Council (TÜBITAK)-NATO Graduate Fellowship, 1995
Vaksa Sabanci Foundation scholarship during BS program
First Place in TÜBITAK National High School Research projects Contest, Turkey, 1990