Brian T. Ratchford, PhD
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Charles and Nancy Davidson Distinguished Professor, Marketing
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Education: |
PhD, University of Rochester, 1972 MBA, University of Rochester, 1966 AB, Canisius College, 1964 |
Courses: |
MAS 6V05 Marketing Management, doctoral seminar MKT 6333 Channels and Retailing MKT 6362 Marketing Engineering |
Current / Recent Research: |
Impact of Internet on consumer search and retail markets Role of human capital in choice of brands and activities Price dispersion in Internet and “brick and mortar” retail markets Designing new products to assure retailer acceptance |
