B.P.S. Murthi, PhD
 |
Professor and Area Coordinator, Marketing
Email
(972) 883-6355
Office – JSOM 3.808
Personal Website |
Education: |
PhD, Carnegie Mellon University, 1993 MS, Carnegie Mellon University, 1990 |
Courses: |
MAS 6V00 Data Analysis using W/SAS and GAUSS MKT 6301 Marketing Management MKT 6322 Internet Business Models MKT 6340 Marketing Projects |
Current / Recent Research: |
Promotions Efficiency analysis Pioneering advantages Brand choice models Long-term equilibrium |
Professional Organizations: |
Editorial board member, Review of Marketing Science American Marketing Association The Institute For Operations Research and The Management Sciences (INFORMS) |
