Alexander Edsel

Senior Lecturer, Marketing
Director, MS Marketing Programs

Email
(972) 883-4421
Office – JSOM 3.609

Education:

 MBA, The University of Texas at Dallas, 1996
JD, University Buenos Aires, Argentina, 1988

Courses:

 Principles of Marketing
Digital and Social Media Marketing

Current / Recent Research:

 Digital marketing, augmented reality, applying Root Cause Analysis to product and marketing failures.
Failure mitigation, re-launch of failing products and exit strategies.
“Avoiding the Blame Game: When product launches fail” – PDMA Visions Magazine, March 2011 Volume 35 No. 1

Professional Organizations:

 American Marketing Association (AMA)
Dallas Fort Worth Interactive Marketing Association (DFWIMA)
Product Development and Management Association (PDMA)
American Advertising Federation-Dallas (AAF-Dallas)
DFW Search Engine Marketing Association