Issue 44

UTD Coaching News


  By Craig Faubel

After thirty years as a corporate sales professional and an entrepreneur, I decided to pass my business on to my three assistants.  The "second half" of my career revolves around "significance" rather than "success". To me, executive coaching is one of the most rewarding professions because of the opportunity to help individuals move forward with their desired goals and action plans. The possibilities are endless.

While working with pastors, executives, mid-level management, sales professionals and executive MBA students, the direction on my focus became more evident. The questions I asked myself were:

*What do my past experiences look like?
*Where have I been successful?
*What do I really like to do?
*Do I know my strengths, limitations and blind spots?
*Who has complimented me about my character and past successes?
*Do I know and understand the landscape of the type of individual that I want to coach?
*Where are the opportunities in that niche and what does the competition look like?
*What am I doing to market myself?
*Are the investment dollars there?
*By working in that niche field, do I feel like I am making a significant contribution?
*Because I am spiritually guided, I always ask myself, "Where do I feel God is leading me"?

My chosen niche is “missional coaching” which is working with pastors. In general, pastors are very theologically sound but are lacking in people development and time management skills. Based on my previous business success, my strength consists in increasing individual performance, improving time and energy management, enhancing staff and lay people, and developing  productivity.

Since missional coaching is about performance, I use the Initial Baseline Questionnaire as a method of measuring short and long term goals as well as action plans. The Initial Baseline Questionnaire reveals professional strengths, limiting beliefs, and achievements. It aids in developing accountability and coaching strategies. The questionnaire revolves around personal spiritual devotion, life balance, time and energy management, and development of leadership skills and mission work. After twelve months, the pastor answers the baseline questions again to measure progress and to adjust or accentuate coaching methods.  I also require the pastor to complete a very comprehensive twenty four personality trait assessment (name?) to further deepen his and my learning of him.

A Monthly Momentum Form is utilized on every call which involves accomplishments, challenges/problems, opportunities, commitments and coaching direction. Every month, momentum is built on the previous months.

My missional coaching opportunities will expand as my clients continue to share the benefits of our coaching sessions with their peers.
So…What is your niche and what are you doing to develop it?


Our focus is on personal leadership, improving time and energy management and leadership development of staff and lay people.  Craig can be reached at or



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