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David Matthew Prior

David Matthew Prior, a Master Certified Coach (MCC), is Co-Chair of the International Coach Federation (ICF) Ethics & Standards Committee and serves on the ICF Board of Directors. He has appeared on CNBC Business News and has written numerous articles on ethics in professional coaching. David specializes in coaching personal integrity in career, leadership, business and communication. He assists executives and professionals in reclaiming and practicing their personal ROI (Return on Integrity) which inevitably leads to a positive ROI for their organization (

Creatively speaking, David was a professional acting teacher in New York for 10 years and is a graduate of the American Academy of Dramatic Arts, NY. He is a master in the art and science of improvisation which he applies in his work as a Coach Trainer, Mentor Coach, Professional Speaker and Improvisation in Business Consultant. Internationally, he is working to bring coaching to the Spanish-speaking world in his roles as a Trainer and Program Director for Olacoach, an international coach training organization based in Madrid. David holds an MBA from Thunderbird in international business.

David has a special place in his heart for Texas, having been a 5-year resident of Houston, where he served as a Trust and Financial Planning Officer for Texas Commerce Bank (now Chase Bank of Texas).

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